You can’t have an effective online presence if you don’t have a social media presence. Building one starts with identifying the most relevant platforms for your target audience through market research. You have to get to know your audience, and the most effective way to do so is to go to the source – your customers or potential customers.
You can do so through online surveys, focus groups, or by engaging with your customers post sale via email. Find out where they go online, how they buy, and what makes your products appealing to them. Then you can select the platforms that are best to reach your audience and create messages that target their needs.
The keys to building your social media presence are consistent line database branding and messaging and engaging with your followers on a regular basis.
Digital Marketing
Once you’ve started to build your online presence, you can start to market digitally with targeted ads. To do so, you should consider using artificial intelligence (AI) tools. If you’ve been paying attention, you know that AI has a growing presence in business, having its biggest impact on marketing.
AI tools can be used to collect data about your customers which can shape your messaging to have the most relevance to your target market. It can also track your audience’s behavior and automatically produce targeted ads on the sites that your customers visit. These ads will be personalized based on the data that AI has collected and analyzed.
For example, if customers are searching for your product type, and then they visit Facebook, a personalized ad based on their preferences will be displayed on Facebook. We’ve all experienced it – suddenly an ad appears based on what you’ve been searching online. That’s the power of AI.
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