How to Use Google Trends to Find Seasonal and Trending Keywords for SEO
Posted: Tue Apr 22, 2025 9:00 am
SEO folks might think Google’s search quality is dead, but its complementary features are still alive and well.
One feature in particular that’s a favorite of every other SEO folk? Google Trends.
The resource is a goldmine of data, and you can use it to understand seasonal and trending keywords, improve your SEO score, get insights on user behavior, diversify business avenues, do competitor research, and whatnot!
Dig in to get a step-by-step process on how to use chinese overseas canada database Google Trends to your advantage (particularly in terms of finding seasonal and trending keywords for SEO).
First things first — visit the Google Trends website and use the search bar in the topmost menu to enter keywords (the keywords can be related to your industry, product/service, or customer queries).
Google Trends - Homepage
Just a quick note: Trending keywords won’t be directly available based on your industry. You’ll need to go with your gut to find them out, but you can filter the keywords (more on that later).
You can also use social listening tools (like Hootsuite and Buffer) to find out topics of interest among your stakeholders.
Step 2: Set filters
Next up on the list is to set filters — these can be across categories (news, arts, sports, etc.), search mediums (web search, image search, news search, etc.), locations (countries, cities, and regions), and timelines (months, years, hours, or custom dates).
One feature in particular that’s a favorite of every other SEO folk? Google Trends.
The resource is a goldmine of data, and you can use it to understand seasonal and trending keywords, improve your SEO score, get insights on user behavior, diversify business avenues, do competitor research, and whatnot!
Dig in to get a step-by-step process on how to use chinese overseas canada database Google Trends to your advantage (particularly in terms of finding seasonal and trending keywords for SEO).
First things first — visit the Google Trends website and use the search bar in the topmost menu to enter keywords (the keywords can be related to your industry, product/service, or customer queries).
Google Trends - Homepage
Just a quick note: Trending keywords won’t be directly available based on your industry. You’ll need to go with your gut to find them out, but you can filter the keywords (more on that later).
You can also use social listening tools (like Hootsuite and Buffer) to find out topics of interest among your stakeholders.
Step 2: Set filters
Next up on the list is to set filters — these can be across categories (news, arts, sports, etc.), search mediums (web search, image search, news search, etc.), locations (countries, cities, and regions), and timelines (months, years, hours, or custom dates).