Google Shopping: what is it and how does it work?
Posted: Tue Apr 22, 2025 8:34 am
Google Shopping, launched in 2011 by Google, has added even more value to its phone number list users' consumer experience. It is a showcase of products for sale on the internet with the aim of comparing and displaying products from various online stores , giving Google users the possibility of finding a product directly through traditional search. It has not only improved because it compares prices and analyzes products through Google search results , but also because competitors have had to significantly improve their features to attract visitors. In this article, we will talk about how this platform works, how to attract more traffic and increase profits for e-commerces , and also the main advantages of this platform for your company.
What is it?
The idea behind Google Shopping is to display products relevant to a user's search, along with the stores that offer them, photos of the product and, finally, user reviews of a particular product. It is a website that brings together different products and compares them by price and rating, but integrated into the search results.
How does it work?
Depending on the product you search for on Google, a range of related products will appear. Google Shopping results appear even earlier than sponsored links. They highlight a photo, the title and the price of the product, as well as the company that is advertising. With these features, users have a better understanding of the product being sold before clicking on the ad. If you click on “ Google Shopping results for …”, a more complete Google Shopping page will open and product results will appear with more information. The more detailed the product information provided to Google Shopping , the easier it is for the search engine to create a closer match with the searches made by the public.
What is it?
The idea behind Google Shopping is to display products relevant to a user's search, along with the stores that offer them, photos of the product and, finally, user reviews of a particular product. It is a website that brings together different products and compares them by price and rating, but integrated into the search results.
How does it work?
Depending on the product you search for on Google, a range of related products will appear. Google Shopping results appear even earlier than sponsored links. They highlight a photo, the title and the price of the product, as well as the company that is advertising. With these features, users have a better understanding of the product being sold before clicking on the ad. If you click on “ Google Shopping results for …”, a more complete Google Shopping page will open and product results will appear with more information. The more detailed the product information provided to Google Shopping , the easier it is for the search engine to create a closer match with the searches made by the public.