How to Use Google Data Studio to Create SEO Dashboards
Posted: Tue Apr 22, 2025 8:26 am
Running a successful SEO campaign doesn’t stop at creating great content. The key to SEO is leveraging data to make important campaign decisions.
Why? SEO is a long game. And knowing how to optimize your website and improve your online presence is challenging without access to the right data to support these decisions.
That’s where Google Data Studio (now Looker Studio) comes into play. Google Data Studio is a reporting tool within the Google Marketing Platform that allows users to create custom dashboards to display analytics from various data sources.
Think of it as a business intelligence tool ideal for digital marketers, agencies, and business owners who want to create their own SEO dashboards.
What is SEO Reporting?
SEO reporting isn't a collection of data points you store in Google Sheets for safekeeping. Rather, it's the backbone of your entire SEO strategy.
Think of it as a roadmap that indicates where you've been, where you are, and where you're headed regarding search engine performance.
Most digital marketers create SEO reports to present to mint database external stakeholders, team members, and clients to:
Show the progress of an SEO campaign via conversion rate
Gauge whether a campaign is generating positive return on investment (ROI)
Hold themselves accountable for campaign performance
In other words, SEO reporting is the crux of any successful campaign. With advanced data and analytics in your back pocket, you can make smarter decisions.
What KPIs Should You Include in Your SEO Dashboard?
Key performance indicators (KPIs) are measurable values that show how effective your team is at achieving its business goals or targets.
They serve as a guide to help you focus your attention on what matters most.
For example, if your goal is to increase traffic to your website, you might focus on these main KPIs:
Website sessions/visits: The total number of times someone visits your website during a given period.
Unique visitors: The number of distinct individuals who visited your site, which provides a clearer picture of your site's reach.
Pageviews: The total number of individual pages viewed over the same period.
Why? SEO is a long game. And knowing how to optimize your website and improve your online presence is challenging without access to the right data to support these decisions.
That’s where Google Data Studio (now Looker Studio) comes into play. Google Data Studio is a reporting tool within the Google Marketing Platform that allows users to create custom dashboards to display analytics from various data sources.
Think of it as a business intelligence tool ideal for digital marketers, agencies, and business owners who want to create their own SEO dashboards.
What is SEO Reporting?
SEO reporting isn't a collection of data points you store in Google Sheets for safekeeping. Rather, it's the backbone of your entire SEO strategy.
Think of it as a roadmap that indicates where you've been, where you are, and where you're headed regarding search engine performance.
Most digital marketers create SEO reports to present to mint database external stakeholders, team members, and clients to:
Show the progress of an SEO campaign via conversion rate
Gauge whether a campaign is generating positive return on investment (ROI)
Hold themselves accountable for campaign performance
In other words, SEO reporting is the crux of any successful campaign. With advanced data and analytics in your back pocket, you can make smarter decisions.
What KPIs Should You Include in Your SEO Dashboard?
Key performance indicators (KPIs) are measurable values that show how effective your team is at achieving its business goals or targets.
They serve as a guide to help you focus your attention on what matters most.
For example, if your goal is to increase traffic to your website, you might focus on these main KPIs:
Website sessions/visits: The total number of times someone visits your website during a given period.
Unique visitors: The number of distinct individuals who visited your site, which provides a clearer picture of your site's reach.
Pageviews: The total number of individual pages viewed over the same period.