Understand What Competitors Are Doing
Posted: Tue Apr 22, 2025 7:16 am
Indeed, a great benefit of thorough keyword research is it lets you prioritize terms with (relatively) untapped potential. Once you start ranking for multiple low-competition keywords, your site’s authority will gradually improve, allowing you to compete for more ambitious keywords.
Prioritize Search Intent During Keyword Research
Google does not simply serve a user with results that doctor database happen to contain the same keyword as their query. Instead, it works to serve content that best satisfies the search intent behind the query. The closer your content matches the search intent behind a query, the likelier it is to rank.
Search intent is another way of referring to the problem a user wants to solve when they search for something on Google. For example, are they looking to make a purchase, find information, or navigate to a specific page?
Since Google favors intent-optimized content, you can figure out the search intent for a given keyword by examining its top-ranking results. Understanding this intent will allow you to craft a piece of content with much greater ranking potential.
Prioritize Search Intent During Keyword Research
Google does not simply serve a user with results that doctor database happen to contain the same keyword as their query. Instead, it works to serve content that best satisfies the search intent behind the query. The closer your content matches the search intent behind a query, the likelier it is to rank.
Search intent is another way of referring to the problem a user wants to solve when they search for something on Google. For example, are they looking to make a purchase, find information, or navigate to a specific page?
Since Google favors intent-optimized content, you can figure out the search intent for a given keyword by examining its top-ranking results. Understanding this intent will allow you to craft a piece of content with much greater ranking potential.