What is a good site structure, and why is it important
Posted: Tue Apr 22, 2025 7:03 am
A clear and intuitive site structure helps users stay engaged and reduce bounce rates. When you have a low bounce rate, Google or other search engines are more likely to serve your website in their search engine results pages or SERPs.
Also, search engines rely on website structures to crawl and index your pages effectively.
Therefore, when your website has a clear sense of connection between its web pages, it makes it easier for search engines to understand the hierarchy of your content, determine its relevance, and rank it accordingly.
Now that you know why it’s essential to care about how you structure your website, it’s time to cover some of the website structure mistakes that people often make that cashapp database impact how optimized your site is for search engines.
#1. Not using breadcrumbs
As mentioned earlier, UX and SEO go hand-in-hand, and with a great site structure with breadcrumbs, you provide both better UX and are suitable for SEO simultaneously.
If you don’t know what breadcrumbs are, they’re these visual cues on a web page that indicate where you are on the website and what pages you’ve been to before you got to the webpage you’re on. You can usually find them on the upper left corner of a web page, before the title or headline of the content you see and below the website’s navigation menu.
It has that name because it shows a “trail” of web pages you’ve been on to get to where you are and know where to go back if needed.
Although it might not seem like that big of a deal, both literally and figuratively, since breadcrumbs should be small, that doesn’t mean the gains from having breadcrumbs are negligible.
If someone, for example, isn’t satisfied with what they saw on the current webpage, they can go back with the help of the breadcrumbs and start their search all over again. This ability is beneficial for ecommerce stores with extensive websites with huge inventory.
Also, search engines rely on website structures to crawl and index your pages effectively.
Therefore, when your website has a clear sense of connection between its web pages, it makes it easier for search engines to understand the hierarchy of your content, determine its relevance, and rank it accordingly.
Now that you know why it’s essential to care about how you structure your website, it’s time to cover some of the website structure mistakes that people often make that cashapp database impact how optimized your site is for search engines.
#1. Not using breadcrumbs
As mentioned earlier, UX and SEO go hand-in-hand, and with a great site structure with breadcrumbs, you provide both better UX and are suitable for SEO simultaneously.
If you don’t know what breadcrumbs are, they’re these visual cues on a web page that indicate where you are on the website and what pages you’ve been to before you got to the webpage you’re on. You can usually find them on the upper left corner of a web page, before the title or headline of the content you see and below the website’s navigation menu.
It has that name because it shows a “trail” of web pages you’ve been on to get to where you are and know where to go back if needed.
Although it might not seem like that big of a deal, both literally and figuratively, since breadcrumbs should be small, that doesn’t mean the gains from having breadcrumbs are negligible.
If someone, for example, isn’t satisfied with what they saw on the current webpage, they can go back with the help of the breadcrumbs and start their search all over again. This ability is beneficial for ecommerce stores with extensive websites with huge inventory.