SEO Fundamentals for LLCs: A Step-by-Step Guide for Small Business

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When you launch a small business, you’re naturally excited about telling everyone about your unique products and services. One of the best ways to promote your value proposition, and to draw potential customers, is through a laser focus on search engine optimization (SEO).

SEO refers to a portfolio of skills and practices that make your website more visible to search engine users, and more “discoverable” to members of your target audience, in particular. SEO alone may not be sufficient for establishing a digital presence, but it’s an essential addition to any instagram database media mix, along with paid ads, social media, and more.

The problem is, SEO can be incredibly technical, and its rules are subject to ongoing change and evolution. As such, it may be tough for any small business or LLC owner to keep pace. While hiring a pro can be beneficial, there are also some simple steps that can set you in the right direction.

Consider a few SEO best practices that can work well for any small business or LLC. Note: An LLC is simply a small business designation that involves one or more members, is registered with the state, and has an appointed Registered Agent to handle business and tax documents. (Related question: Should I be my own registered agent for an LLC?) As such, LLCs have the same SEO needs as any small business, including:

1) Set the right goals.
As you establish a regular SEO practice, you’ll want to continually measure and assess your progress. As such, you’ll need to define a set of specific and measurable goals. There are a number of objectives you can set with your SEO efforts, along with clearly defined metrics for each one. For instance:

You can set a goal to improve visibility, as measured by search ranking for a particular keyword.

You can set a goal to increase traffic by a certain amount.

You can aim to boost sales, as measured by conversion rate.