How to Use Topic Clusters for SEO
Posted: Tue Apr 22, 2025 6:37 am
Ready to use topic clusters to uplevel your content strategy and build subject-matter authority?
We’ve got just the guide for you.
Read on to learn:
What topic clusters are
Why you should use them
How to use them
And how to create topic clusters for SEO purposes
Let’s begin!
A topic cluster is an interconnected network of bc data philippines articles and web pages centered around a central theme or umbrella topic.
With topic clusters, brands can dive deep into the core subject matter their audiences care about, enhance their site architectures, and improve search engine rankings.
Having a solid site architecture is crucial to supporting topic clusters. It’s the only way search engine spiders (and your target audience) can discover you.
By organizing your blog and site with topic clusters, you can provide a clear and logical structure. This makes it easier for search engines to recognize the relevance and authority of your content within the broader topics you’ve chosen.
A standout example of this strategy in action is Young and the Invested, a site dedicated to demystifying finance for parents, caregivers, and children.
Young and the Invested skillfully uses topic clusters by creating compelling content around finance-related topics its audience struggles with — primarily focusing on promoting financial literacy.
For instance, one of its main pillar topics is “investing strategies”, with supporting sub-topics, such as:
How to invest as a teenager
12 best types of investment vehicles
4 best ways to invest $1,000 for a child’s future
We’ve got just the guide for you.
Read on to learn:
What topic clusters are
Why you should use them
How to use them
And how to create topic clusters for SEO purposes
Let’s begin!
A topic cluster is an interconnected network of bc data philippines articles and web pages centered around a central theme or umbrella topic.
With topic clusters, brands can dive deep into the core subject matter their audiences care about, enhance their site architectures, and improve search engine rankings.
Having a solid site architecture is crucial to supporting topic clusters. It’s the only way search engine spiders (and your target audience) can discover you.
By organizing your blog and site with topic clusters, you can provide a clear and logical structure. This makes it easier for search engines to recognize the relevance and authority of your content within the broader topics you’ve chosen.
A standout example of this strategy in action is Young and the Invested, a site dedicated to demystifying finance for parents, caregivers, and children.
Young and the Invested skillfully uses topic clusters by creating compelling content around finance-related topics its audience struggles with — primarily focusing on promoting financial literacy.
For instance, one of its main pillar topics is “investing strategies”, with supporting sub-topics, such as:
How to invest as a teenager
12 best types of investment vehicles
4 best ways to invest $1,000 for a child’s future