How to Write a Blog Post that Builds Brand Authority

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How much does your audience like and trust your brand? How do your customers view your brand? How often does your audience engage with your brand?


Are you happy with your answers to the previous three questions?


If not, you may be struggling to establish brand authority.


Brand authority, or the extent to which customers view your brand as a subject matter expert, is the secret ingredient to building meaningful connections with your audience.


And the reason for that is simple.


Over time, brand authority transforms into brand influence — a magnetic force that draws businesses and ideal customers together in harmony.


But brand authority doesn’t always come easy. It takes intention, a keen understanding of how your target audience thinks, and the right strategy.


Enter blogging: The brand authority boosting secret weapon you’ve been searching for.


Blogging is a skill worth learning if you’re looking to develop clout in your field, form long-lasting customer relationships, and establish yourself as an industry expert.


Whether you’re looking to revamp your current blog or you’re new to the blogging world, blogging for brand authority is a skill that can transform how much your audience likes and trusts you.


Ready to discover how to write a blog post that builds amazon database brand authority? In today’s article, we’ll show you how to do just that in eight simple steps.


Ready?


Let’s begin.

If you’re blogging to boost brand authority, you need to start with search intent.


So, what does your audience want or need to know?


When conducting SEO research, don’t rush. In fact, we recommend spending most of your time on research, strategy, and outlining. This way, when it comes time to flesh out your article, you’ll be armed with the information and knowledge you need to see it through. It’s a process, so you might even have to included in your process or workflow software.


For instance, if you own a CX agency, you might jump to target the key phrase “customer experience”. Since customer experience is at the core of what you do, it only makes sense to cover this key phrase, right?