Search volume from local searches
Posted: Tue Apr 22, 2025 5:49 am
It's important to track local SEO rankings while analyzing your website’s keyword rankings. Why? Because it can help you attract more customers actively searching for what you offer.
For example, if someone searches for "best salon in the US" and the ranking position of your business is higher in the search results, they're more likely to visit your website and book an appointment.
You can use tools like Google Analytics to track your local SEO rankings. Google Analytics can help you track your local SEO rankings by providing insights into your website traffic from local searches.
For example, you can use Google Analytics to track:
Target keywords that people are using to find your chinese overseas asia database website
Location of your website visitors
#3. Over-relying on Single Data Points
Don't rely on single data points to analyze your website's keyword rankings.
People often panic and make drastic changes to their SEO strategy when they see a drop in ranking position for a single keyword. We know it’s tempting, but give it some time before making any drastic changes.
Keyword rankings fluctuate due to algorithm updates, competitor activity, and user behavior (which can take weeks to fully roll out).
Plus, one data point may not represent your overall performance. For example, a drop in ranking for an unimportant keyword may not be significant if your rankings for more relevant keywords are stable or increasing.
Hence, track your keyword rankings over a longer period and look for trends to avoid relying on single data points. Waiting a few weeks before making any decisions will help you identify any significant changes in your performance and take corrective action if necessary.
#4. Failing to Account for Personalized Search Results
Personalized search results are tailored to each user based on their search history, location, and other factors. That means two users may see different results for the same search query.
For example, if someone searches for "best salon in the US" and the ranking position of your business is higher in the search results, they're more likely to visit your website and book an appointment.
You can use tools like Google Analytics to track your local SEO rankings. Google Analytics can help you track your local SEO rankings by providing insights into your website traffic from local searches.
For example, you can use Google Analytics to track:
Target keywords that people are using to find your chinese overseas asia database website
Location of your website visitors
#3. Over-relying on Single Data Points
Don't rely on single data points to analyze your website's keyword rankings.
People often panic and make drastic changes to their SEO strategy when they see a drop in ranking position for a single keyword. We know it’s tempting, but give it some time before making any drastic changes.
Keyword rankings fluctuate due to algorithm updates, competitor activity, and user behavior (which can take weeks to fully roll out).
Plus, one data point may not represent your overall performance. For example, a drop in ranking for an unimportant keyword may not be significant if your rankings for more relevant keywords are stable or increasing.
Hence, track your keyword rankings over a longer period and look for trends to avoid relying on single data points. Waiting a few weeks before making any decisions will help you identify any significant changes in your performance and take corrective action if necessary.
#4. Failing to Account for Personalized Search Results
Personalized search results are tailored to each user based on their search history, location, and other factors. That means two users may see different results for the same search query.