Google meta description .png
Posted: Tue Apr 22, 2025 5:39 am
The meta description in the screenshot above stands out more because the target keyword is bolded and addresses the searcher’s needs.
Pro tip: Include your target keyword in your meta description naturally. Stuffing several keywords into your description will throw people off, which will harm—not improve—your SEO.
#3. Give users what they want
Writing meta descriptions is an art. Sometimes, all you need is to write a simple summary of your page’s contents. But other times, you may need to go deep into the minds of bc data mexico your target audience and think about what they really want to see in your content.
For example, if a user searches: “what is an sop?”, here’s what Wikipedia offers: a simple definition of what an SOP is, which can prompt the user to click on the page and read the whole thing.
But when a user searches: “buy macbook pro”, here’s what the meta description under Apple’s page says:
Buy macbook SERP.png
Instead of explaining the technicalities of the MacBook Pro, Apple, instead, entices users to buy the very expensive laptop by using phrases like “pay over time”, “interest-free”, “monthly installments”, “select a model” and “customize your own”.
Apple understands that nobody wants to know what chip they use to power the MacBook Pro. What users really want to know is how Apple can make it easy for them to pay for the laptop, while allowing them the freedom to get the exact device aesthetic that they want.
#4. Create unique meta descriptions for each page on your site
While there’s no penalty for duplicate meta descriptions, using the same (or similar) meta descriptions for multiple web pages is counter-intuitive. They don’t describe what a user will find on a specific web page, so they lack value.
Pro tip: Include your target keyword in your meta description naturally. Stuffing several keywords into your description will throw people off, which will harm—not improve—your SEO.
#3. Give users what they want
Writing meta descriptions is an art. Sometimes, all you need is to write a simple summary of your page’s contents. But other times, you may need to go deep into the minds of bc data mexico your target audience and think about what they really want to see in your content.
For example, if a user searches: “what is an sop?”, here’s what Wikipedia offers: a simple definition of what an SOP is, which can prompt the user to click on the page and read the whole thing.
But when a user searches: “buy macbook pro”, here’s what the meta description under Apple’s page says:
Buy macbook SERP.png
Instead of explaining the technicalities of the MacBook Pro, Apple, instead, entices users to buy the very expensive laptop by using phrases like “pay over time”, “interest-free”, “monthly installments”, “select a model” and “customize your own”.
Apple understands that nobody wants to know what chip they use to power the MacBook Pro. What users really want to know is how Apple can make it easy for them to pay for the laptop, while allowing them the freedom to get the exact device aesthetic that they want.
#4. Create unique meta descriptions for each page on your site
While there’s no penalty for duplicate meta descriptions, using the same (or similar) meta descriptions for multiple web pages is counter-intuitive. They don’t describe what a user will find on a specific web page, so they lack value.