Understanding keyword position fluctuations
Posted: Tue Apr 22, 2025 5:38 am
SEO marketers closely monitor movement through Google search engine results pages (SERP) for keywords relevant to their businesses. These fluctuations are the ultimate metric in determining the success or failure of an SEO campaign.
It’s one thing to check periodically to see if you’ve gone up or down in the rankings. But if you don’t understand why fluctuations occur, you won’t be able to correct mistakes or double down on what’s working.
In this article, we’ll explore why fluctuations occur on popular search engines like Google. Then, we’ll offer eight best practices to help you accurately track search query rcs database movement and interpret what these fluctuations are telling you.
When we talk about keyword position fluctuations, it refers to the movement of your links up and down the SERP.
These fluctuations can be positive, moving you up in the rankings toward the coveted first page for a search query, or they can be negative.
Unfavorable fluctuations move you down in the rankings and can be overcome by understanding why this movement occurred. So, that begs the question, what causes keyword position fluctuations?
It’s one thing to check periodically to see if you’ve gone up or down in the rankings. But if you don’t understand why fluctuations occur, you won’t be able to correct mistakes or double down on what’s working.
In this article, we’ll explore why fluctuations occur on popular search engines like Google. Then, we’ll offer eight best practices to help you accurately track search query rcs database movement and interpret what these fluctuations are telling you.
When we talk about keyword position fluctuations, it refers to the movement of your links up and down the SERP.
These fluctuations can be positive, moving you up in the rankings toward the coveted first page for a search query, or they can be negative.
Unfavorable fluctuations move you down in the rankings and can be overcome by understanding why this movement occurred. So, that begs the question, what causes keyword position fluctuations?