Can restore the offline shopping experience
Posted: Tue Apr 22, 2025 5:32 am
Pomellato, a top Italian handmade jewelry brand under Kering, which is owned by the same company as Gucci, also chose to use "3D PDP+AR try-on" to encourage consumers to make purchases online.
Users can view the radiant effects of 3D digital Pomellato jewelry through the Pomellato WeChat applet, APP and official website, and directly wear the brand's iconic ring combinations through AR.
The legendary British jewelry brand Graff also launched the first shot ecuador phone number lead of Tmall's 520 campaign this year with its AR try-on experience. Users can view Graff's multiple series of products in 3D through the Tmall Graff flagship store, and try on four major categories of jewelry including rings, necklaces, bracelets and earrings through AR.
3. How AR try-on can help jewelry brands improve online conversions
After understanding the recent AR try-on layout of industry benchmark brands, we look beyond the phenomenon to the essence and analyze how AR try-on helps e-commerce platforms improve sales conversion:
Users can view the radiant effects of 3D digital Pomellato jewelry through the Pomellato WeChat applet, APP and official website, and directly wear the brand's iconic ring combinations through AR.
The legendary British jewelry brand Graff also launched the first shot ecuador phone number lead of Tmall's 520 campaign this year with its AR try-on experience. Users can view Graff's multiple series of products in 3D through the Tmall Graff flagship store, and try on four major categories of jewelry including rings, necklaces, bracelets and earrings through AR.
3. How AR try-on can help jewelry brands improve online conversions
After understanding the recent AR try-on layout of industry benchmark brands, we look beyond the phenomenon to the essence and analyze how AR try-on helps e-commerce platforms improve sales conversion: