What is inbound marketing?

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If you're already familiar with inbound marketing, feel free to skip this paragraph. For everyone else, here's a brief introduction to this online marketing approach. HubSpot itself describes the inbound methodology as follows:

"Inbound marketing is about engaging potential customers with relevant and helpful content and providing them with value throughout the entire customer experience—through your website, blog, and social media. Meanwhile, potential customers have the opportunity to interact with you via email, chat, and other channels. This allows you to demonstrate your expertise by providing further information and resources and delivering excellent service."

Inbound marketing is not about acquiring new contacts through annoying phone calls or other advertising, as was previously the case with outbound marketing.





The advantages of Hubspot


All-in-one marketing solution
Central user interface
Strategic work
Analysis tool integrated




All-in-one marketing solution : Of course you can, for example, integrate a WordPress blog into your website, run your email marketing with Mailchimp or Cleverreach and then analyze it all with Google Analytics. It's possible, but it's just georgia phone number data like planning your flight, hotel and trip yourself. HubSpot has a variety of tools that work together and can be used company-specifically. HubSpot is based on a CRM (Customer Relationship Management) system, so all information about individual leads or customers is centralized. Which website did the lead look at, which e-book did they download, which email did they open, or which link did they click on? This information can be used to plan customer-specific marketing campaigns, for example. HubSpot CRM is a free tool. HubSpot Marketing Hub is the basis of inbound marketing . Blogs , landing pages , forms and calls to action can be created and tracked in this tool . With these elements, you can set up various campaigns and even marketing automation, drive more visitors to your website, and then convert them into leads. In HubSpot

With Sales Hub , you can manage and coordinate sales campaigns. You can automate tasks and close deals faster. The fourth element in HubSpot Hub is Service Hub . With seamless service, you achieve high customer satisfaction, so your customers become advocates for your company or service. All in all, a well-rounded solution that you can customize to your needs.

Central user interface : No matter which tool you have activated, there's a dashboard for each one that can be customized. This allows you to see the most important reports at a glance and also directly access individual elements (e.g., blog posts).
Strategic work : When planning a campaign for your company, you can create a landing page, CTAs, and appropriate conversion forms to implement your marketing strategy. These website elements will help you achieve your goals more easily and effectively, as the analytics tools will quickly identify which elements are working and which aren't.
Integrated analysis tools : The analysis tool provides an overview of various reports. You can view traffic analytics, website analytics, SEO analytics, campaign analytics, or contact analytics. These various reports also allow you to configure differentiated settings based on time intervals or source data, allowing you to create customized reports. These reports can also be saved and exported to MS Excel for further processing.