What can we discover with Data Marketing?
Posted: Tue Apr 22, 2025 5:06 am
Of course, in an article like this I can't specify more about Data Marketing, but I can list four types of discoveries that we can have with all this Big Data crossover .
They are:
Imagine having these four possibilities in real time? Think about monitoring changes in behavior, market trends and consumer preferences in real time on a screen or multiple screens (TVs) in your living room?
At Buscar [ID] we have these TVs where we monitor our clients' results in real time, allowing us to make decisions at any time if there is any unexpected change. This has helped us a lot to achieve better results. Less emotional, more rational.
Data Marketing Challenges
Like everything in this world, there is chile mobile database always a good side and a bad side. To have everything we have covered in this article, it is obvious that there are great challenges.
One of them is the processing power of all this data coming from so many different places and in real time. We are talking about extracting data such as images, text, videos, among many other types. It is complex to process everything quickly. Not to mention that the resources we have are still relatively limited, especially the human resources to deal with the available tools.
Another major challenge is handling this entire mass of data due to its diversity and also due to the fact that the vast majority of data is unstructured, i.e., there is no classification for better understanding and recognition of what is being addressed.
Very good, but complex, right?
How can I use Data Marketing to my advantage?
You certainly have an abundance of data in your company coming from HR, finance, your teams' projects, as well as those available on your website, social networks and other media.
With your company’s data, you can start to structure it, trying to find a way to predict what might happen based on certain behavior patterns. For example: what is the standard behavior of customers who are about to leave your company? Take the entire “process” they go through until their last day as a customer and do this with everyone who left. You will ABSOLUTELY find a pattern and be able to combat possible future cancellations or non-renewals of contracts.
Additionally, you can improve your team's performance by implementing metrics to measure their performance.
In short, the possibilities are INFINITE, there is no doubt about it. Creativity must be practiced and explored so that you can extract the best possible information from the data to increase your knowledge about your company and the job market.
Stop counting on luck. Count on data and your creativity in processing it.
They are:
Imagine having these four possibilities in real time? Think about monitoring changes in behavior, market trends and consumer preferences in real time on a screen or multiple screens (TVs) in your living room?
At Buscar [ID] we have these TVs where we monitor our clients' results in real time, allowing us to make decisions at any time if there is any unexpected change. This has helped us a lot to achieve better results. Less emotional, more rational.
Data Marketing Challenges
Like everything in this world, there is chile mobile database always a good side and a bad side. To have everything we have covered in this article, it is obvious that there are great challenges.
One of them is the processing power of all this data coming from so many different places and in real time. We are talking about extracting data such as images, text, videos, among many other types. It is complex to process everything quickly. Not to mention that the resources we have are still relatively limited, especially the human resources to deal with the available tools.
Another major challenge is handling this entire mass of data due to its diversity and also due to the fact that the vast majority of data is unstructured, i.e., there is no classification for better understanding and recognition of what is being addressed.
Very good, but complex, right?
How can I use Data Marketing to my advantage?
You certainly have an abundance of data in your company coming from HR, finance, your teams' projects, as well as those available on your website, social networks and other media.
With your company’s data, you can start to structure it, trying to find a way to predict what might happen based on certain behavior patterns. For example: what is the standard behavior of customers who are about to leave your company? Take the entire “process” they go through until their last day as a customer and do this with everyone who left. You will ABSOLUTELY find a pattern and be able to combat possible future cancellations or non-renewals of contracts.
Additionally, you can improve your team's performance by implementing metrics to measure their performance.
In short, the possibilities are INFINITE, there is no doubt about it. Creativity must be practiced and explored so that you can extract the best possible information from the data to increase your knowledge about your company and the job market.
Stop counting on luck. Count on data and your creativity in processing it.