The fear of punishment
Posted: Tue Apr 22, 2025 4:26 am
Coming into contact with any aversive stimulus is what we tend to avoid, it is a matter of survival. In the area ofdigital marketing, the story is no different.
Since the person seeks to escape or avoid anything that seems unpleasant to them, there is nothing more clever than reminding them of what could happen if they do not take a certain action. In this case, we can use some of themental triggers, so that she can make up her mind as quickly as possible. Examples:
offer an unmissable discount for the first 10 people who make a purchase;
show users that there are very few products left in stock;
run a flash promotion only for those who gambling data usa respond to an email by a certain time on a certain day.
Example of a real advertisement:
a company that sells courses encourages its consumers to purchase its services as soon as possible, as the promotion will soon end.
operant conditioning3 How to increase conversion rate using reward and punishment system
A template for how to approach in person:
In the same hypothetical situation as the person who sells capitalization bonds.
-Hello. How are you? Have you ever wanted to own your own home and not have to rent anymore? I have the solution to make that happen. By purchasing our title, you can have your own home. But pay attention, because we are running an exclusive promotion today: if you buy now, you will get a big monthly discount. Prices will return to normal tomorrow.
Conclusion : Did you notice that in the examples, the messages conveyed were intended to encourage the person not to miss out on the chance to make a purchase, because otherwise, they could lose the opportunity to have what they want so much? The fact that it was mentioned that time was running out may give the feeling that, if they put it off, they may not be able to achieve their big goal.
Since the person seeks to escape or avoid anything that seems unpleasant to them, there is nothing more clever than reminding them of what could happen if they do not take a certain action. In this case, we can use some of themental triggers, so that she can make up her mind as quickly as possible. Examples:
offer an unmissable discount for the first 10 people who make a purchase;
show users that there are very few products left in stock;
run a flash promotion only for those who gambling data usa respond to an email by a certain time on a certain day.
Example of a real advertisement:
a company that sells courses encourages its consumers to purchase its services as soon as possible, as the promotion will soon end.
operant conditioning3 How to increase conversion rate using reward and punishment system
A template for how to approach in person:
In the same hypothetical situation as the person who sells capitalization bonds.
-Hello. How are you? Have you ever wanted to own your own home and not have to rent anymore? I have the solution to make that happen. By purchasing our title, you can have your own home. But pay attention, because we are running an exclusive promotion today: if you buy now, you will get a big monthly discount. Prices will return to normal tomorrow.
Conclusion : Did you notice that in the examples, the messages conveyed were intended to encourage the person not to miss out on the chance to make a purchase, because otherwise, they could lose the opportunity to have what they want so much? The fact that it was mentioned that time was running out may give the feeling that, if they put it off, they may not be able to achieve their big goal.