How Google finds your link
Posted: Tue Apr 22, 2025 3:56 am
The best content only makes sense if someone reads it, of course. And to get it read, you need Google's attention. Search engines need certain prerequisites to understand and rank links. Don't worry, you don't need to develop a special strategy for this – content marketing , user experience, and search engine optimization (SEO) ideally go hand in hand. This automatically creates synergies that benefit you.
I have put together some SEO tips for internal linking for you:
1) A meaningful anchor text
I bet you regularly come across phrases like "Download the e-book here ." Links beginning with "here" are common, but useless for Google. The link text (anchor text) tells the search engine what the link is about. It should therefore be unambiguous. Example: "Also read my review of the new super running shoe 2000 from brand XYZ."
2) No image link without text
When you work with partner companies, you usually link to each other. This is good and makes sense. However, be careful not to link to your partner exclusively with an image or logo. Visitors to your website will understand where this link will take them, but Google can't do much with an image. So always complement graphics with a meaningful text link.
3) Create a clear information architecture
The more detours it takes to reach a target page via links, the more link power is lost. Therefore, focus on a clear, flat information architecture. A rule of thumb: The more important a particular page or post is to you in Google rankings, egypt phone number data the flatter the path to it needs to be—more precisely, the fewer clicks it should take to reach that page.
4) Do not overload
The temptation to place a link in every possible and impossible place on your website is understandably strong. Nevertheless, it's better to be sparing. Links automatically become weaker when they have to compete with many other links on the same page. A very rough rule of thumb: Two links per 500 words is recommended in most cases. Keep this in mind when you're next considering website optimization .
Conclusion
To summarize in a few words: The best links are the ones that get clicked. And you can help make that happen. Firstly, by arranging your links sensibly, as described above. Secondly, by considering a few simple SEO tricks so that search engines also consider your links. If you want to improve your website, I recommend our mini guide to website optimization.
I have put together some SEO tips for internal linking for you:
1) A meaningful anchor text
I bet you regularly come across phrases like "Download the e-book here ." Links beginning with "here" are common, but useless for Google. The link text (anchor text) tells the search engine what the link is about. It should therefore be unambiguous. Example: "Also read my review of the new super running shoe 2000 from brand XYZ."
2) No image link without text
When you work with partner companies, you usually link to each other. This is good and makes sense. However, be careful not to link to your partner exclusively with an image or logo. Visitors to your website will understand where this link will take them, but Google can't do much with an image. So always complement graphics with a meaningful text link.
3) Create a clear information architecture
The more detours it takes to reach a target page via links, the more link power is lost. Therefore, focus on a clear, flat information architecture. A rule of thumb: The more important a particular page or post is to you in Google rankings, egypt phone number data the flatter the path to it needs to be—more precisely, the fewer clicks it should take to reach that page.
4) Do not overload
The temptation to place a link in every possible and impossible place on your website is understandably strong. Nevertheless, it's better to be sparing. Links automatically become weaker when they have to compete with many other links on the same page. A very rough rule of thumb: Two links per 500 words is recommended in most cases. Keep this in mind when you're next considering website optimization .
Conclusion
To summarize in a few words: The best links are the ones that get clicked. And you can help make that happen. Firstly, by arranging your links sensibly, as described above. Secondly, by considering a few simple SEO tricks so that search engines also consider your links. If you want to improve your website, I recommend our mini guide to website optimization.