Facebook Data Export: 11 Valuable Insights Insights
Posted: Tue Apr 22, 2025 3:53 am
Anyone who works with Facebook on a daily basis knows the wealth of valuable information that this social network provides. Much more than just the “number of likes,” Facebook now provides in-depth data that can generate incredible insights .
However, as many already know, this data is scattered (and often hidden!) across several dashboards and spreadsheets, making the entire extraction and analysis process quite complicated.
Every day I discover new data, a new indicator that I can monitor. I recently found the insights extraction spreadsheet to be a valuable friend when it canada mobile database comes to thinking about the next actions and measuring my results. However, I confess that I had never dedicated time to understanding it in depth and seeing all its possibilities.
I spent the last few days evaluating all the information and here is what I discovered!
Finding the spreadsheet to export Facebook data
I don't know about you, but I spent a few years without knowing about the magic button to export data from Facebook. Yes, I was the one who did the calculations by hand and spent hours looking for all the information.
Since the Facebook data export spreadsheet is the focus of this article, here's a step-by-step guide to where it is:
When you are on the home page of your page, click on information
Then click on export data
Select the desired period and the types of data you want to export (from the page, video and post).
Choose the type of spreadsheet you want (page data, post data and video data)
Click export!
Types of Data Export Spreadsheets
Since each spreadsheet is extremely detailed and full of data, in this article I will only cover the information present in the spreadsheet about the page, since based on it it is possible to have a good idea of the page's performance in general. Some of this information is repeated in the other spreadsheets and may have some discrepancies (which is common when it comes to Facebook!).
Here you will find the information divided by day (March 1st, March 2nd, etc.). In the posts spreadsheet you will find several similar data points but accounting for performance per post (post from March 1st, post from March 3rd, etc.).
It's also important to note that all the data we'll show below is available in a daily, weekly, and 28-day perspective. In other words, you can see the number of new followers, for example, in these three formats. Another cool thing is that the insights spreadsheet also shows you the data divided between organic and paid.
Now the spreadsheet is in Portuguese, so a lot of the data is quite intuitive and the description of what that information includes is very clear.
But enough context, let's get to what I discovered:
The 11 valuable pieces of information
Total likes – Some people say this is an empty metric, but I think otherwise. Of course, the number of likes alone doesn’t mean anything. But if you’ve launched a new page, or are running a special campaign to attract new people to your page, this data should be constantly monitored!
Total dislikes – This is a very important metric! On some pages, it is normal to have a large number of dislikes. Think about a person who is looking to buy a property, for example. When making a decision, they will probably follow the pages of several construction companies in search of the perfect apartment. After making the purchase, they will probably dislike some of the pages (which is why you should create interesting content that is not just about you!). This KPI can be important to show you whether your content has been well-received by the public and whether you have loyal followers.
Total page reach during the period – In this spreadsheet, we are talking about the total page reach, that is, people who viewed any content on the page, be it a post, an event or even institutional content. This is good data for making monthly comparisons and should be constantly monitored (remember that when we talk about reach, we are referring to unique users).
Page publication reach – Here we have the previous data in more detail. We can see the reach of the publications themselves. I suggest monitoring this KPI in the publication extraction spreadsheet, since there you will see the reach per publication, and not per day.
However, as many already know, this data is scattered (and often hidden!) across several dashboards and spreadsheets, making the entire extraction and analysis process quite complicated.
Every day I discover new data, a new indicator that I can monitor. I recently found the insights extraction spreadsheet to be a valuable friend when it canada mobile database comes to thinking about the next actions and measuring my results. However, I confess that I had never dedicated time to understanding it in depth and seeing all its possibilities.
I spent the last few days evaluating all the information and here is what I discovered!
Finding the spreadsheet to export Facebook data
I don't know about you, but I spent a few years without knowing about the magic button to export data from Facebook. Yes, I was the one who did the calculations by hand and spent hours looking for all the information.
Since the Facebook data export spreadsheet is the focus of this article, here's a step-by-step guide to where it is:
When you are on the home page of your page, click on information
Then click on export data
Select the desired period and the types of data you want to export (from the page, video and post).
Choose the type of spreadsheet you want (page data, post data and video data)
Click export!
Types of Data Export Spreadsheets
Since each spreadsheet is extremely detailed and full of data, in this article I will only cover the information present in the spreadsheet about the page, since based on it it is possible to have a good idea of the page's performance in general. Some of this information is repeated in the other spreadsheets and may have some discrepancies (which is common when it comes to Facebook!).
Here you will find the information divided by day (March 1st, March 2nd, etc.). In the posts spreadsheet you will find several similar data points but accounting for performance per post (post from March 1st, post from March 3rd, etc.).
It's also important to note that all the data we'll show below is available in a daily, weekly, and 28-day perspective. In other words, you can see the number of new followers, for example, in these three formats. Another cool thing is that the insights spreadsheet also shows you the data divided between organic and paid.
Now the spreadsheet is in Portuguese, so a lot of the data is quite intuitive and the description of what that information includes is very clear.
But enough context, let's get to what I discovered:
The 11 valuable pieces of information
Total likes – Some people say this is an empty metric, but I think otherwise. Of course, the number of likes alone doesn’t mean anything. But if you’ve launched a new page, or are running a special campaign to attract new people to your page, this data should be constantly monitored!
Total dislikes – This is a very important metric! On some pages, it is normal to have a large number of dislikes. Think about a person who is looking to buy a property, for example. When making a decision, they will probably follow the pages of several construction companies in search of the perfect apartment. After making the purchase, they will probably dislike some of the pages (which is why you should create interesting content that is not just about you!). This KPI can be important to show you whether your content has been well-received by the public and whether you have loyal followers.
Total page reach during the period – In this spreadsheet, we are talking about the total page reach, that is, people who viewed any content on the page, be it a post, an event or even institutional content. This is good data for making monthly comparisons and should be constantly monitored (remember that when we talk about reach, we are referring to unique users).
Page publication reach – Here we have the previous data in more detail. We can see the reach of the publications themselves. I suggest monitoring this KPI in the publication extraction spreadsheet, since there you will see the reach per publication, and not per day.