Measures in the awareness phase

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There are many ways to get visitors' attention during this phase.

SEO (Search Engine Optimization) > Improve your website's SEO: This includes a sensible heading structure, meaningful meta descriptions in the website title and page description, a clear URL structure, the inclusion of alternative text for graphics, optimal website loading speed, a responsive design, internal links to related content and high content quality including relevant keywords.
Love Content > Shine with valuable content for your potential customers. Publish a company blog or offer an e-book for download.
SEA (Search Engine Advertising) > You can also generate attention with search engine guatemala phone number data advertising. Place ads for a specific keyword set in the search engine so that a thematically relevant post is displayed when a search is performed.
Social Media Ads > You can also place advertisements on social media posts to raise awareness of your brand or product.


Touchpoints of the awareness phase


The largest touchpoint is the search engine. Users first type all their questions into the search engine and then browse the results pages. It's good if, thanks to sound SEO, your own posts (blog) are among the top ten results. Of course, all social media channels are also at the forefront of the touchpoints – whether Pinterest, YouTube, Instagram, Facebook, LinkedIn , or X (formerly Twitter), these are the ways your potential customers can come into contact with your published content. Reviews and product ratings in online shops are another touchpoint that should not be underestimated; users gather detailed information there before making a purchase. Forums are another hidden touchpoint. There, users exchange ideas about products and their use.