What are Soft Skills and why have they become sought-after skills in the market?
Posted: Mon Apr 21, 2025 9:21 am
Emotional intelligence has never been so talked about . The pandemic caused by the new Coronavirus has intensified the need to look at behavioral issues in the corporate world.
Regardless of the field of work, it is necessary to acquire skills that go beyond technical competencies. In this post, we will talk about what it takes for a marketing professional to be above average in the job market .
There is no point in being aware of new technologies if you do not have important characteristics related to emotional skills. Here, the panama mobile database development of the main Soft Skills contributes to interpersonal relationships, enabling the marketing professional to achieve the best results.
But what are Soft Skills? Continue reading and understand what they are and how these skills can help you stand out in the world of Digital Marketing .
Happy reading!
What has changed in marketing in recent years?
Around 2010, marketing automation and the abundance of technology began to show their faces here in Brazil. This movement ended up making available (and still makes available) thousands of tools that give marketing professionals countless possibilities that are often wasted. And in this increasingly technological universe, you, as a professional in the area, need to understand that technology is the means and not the end of the strategy .
Don't get stuck in the past, be aware of all the changes to use marketing to connect with people. In addition, use data as a strong ally to deliver good results. Therefore, the tip is: develop more subjective skills – which help you deal with people and withstand (in a good way) a pressured environment – and be constantly improving to combine your knowledge in marketing with the best that the exact sciences have to offer.
Let's suppose you are in a difficult situation, under pressure from your superiors and need to make an assertive decision that will not lead you to regret in the future. As a marketing professional , do you have the emotional intelligence and resilience to deal with this type of situation? Are you able to make good decisions even when under pressure?
There is now (and it is growing exponentially) an immeasurable amount of information and brands that want to reach customers at all costs. This increases competition and the range of options for the public. Why would your brand or product be chosen? The truth is that it is not so easy to stand out: you need to have something more compared to your competitors.
Soft skills are closely related to the personality of the marketing professional , and they end up being more difficult to develop than technical skills. And that is why soft skills have been so valued by companies lately . For them, a person needs to be resilient when dealing with different situations in the workplace, including in times of pressure and problem-solving.
Combined with this, modern marketing is directly aligned with sales, giving rise to a new term: Vendarketing , which you can understand better by reading this article on the subject.
Marketing becomes a crucial part of the sales process, playing a key role in the strategy for prospecting and attracting customers.
Regardless of the field of work, it is necessary to acquire skills that go beyond technical competencies. In this post, we will talk about what it takes for a marketing professional to be above average in the job market .
There is no point in being aware of new technologies if you do not have important characteristics related to emotional skills. Here, the panama mobile database development of the main Soft Skills contributes to interpersonal relationships, enabling the marketing professional to achieve the best results.
But what are Soft Skills? Continue reading and understand what they are and how these skills can help you stand out in the world of Digital Marketing .
Happy reading!
What has changed in marketing in recent years?
Around 2010, marketing automation and the abundance of technology began to show their faces here in Brazil. This movement ended up making available (and still makes available) thousands of tools that give marketing professionals countless possibilities that are often wasted. And in this increasingly technological universe, you, as a professional in the area, need to understand that technology is the means and not the end of the strategy .
Don't get stuck in the past, be aware of all the changes to use marketing to connect with people. In addition, use data as a strong ally to deliver good results. Therefore, the tip is: develop more subjective skills – which help you deal with people and withstand (in a good way) a pressured environment – and be constantly improving to combine your knowledge in marketing with the best that the exact sciences have to offer.
Let's suppose you are in a difficult situation, under pressure from your superiors and need to make an assertive decision that will not lead you to regret in the future. As a marketing professional , do you have the emotional intelligence and resilience to deal with this type of situation? Are you able to make good decisions even when under pressure?
There is now (and it is growing exponentially) an immeasurable amount of information and brands that want to reach customers at all costs. This increases competition and the range of options for the public. Why would your brand or product be chosen? The truth is that it is not so easy to stand out: you need to have something more compared to your competitors.
Soft skills are closely related to the personality of the marketing professional , and they end up being more difficult to develop than technical skills. And that is why soft skills have been so valued by companies lately . For them, a person needs to be resilient when dealing with different situations in the workplace, including in times of pressure and problem-solving.
Combined with this, modern marketing is directly aligned with sales, giving rise to a new term: Vendarketing , which you can understand better by reading this article on the subject.
Marketing becomes a crucial part of the sales process, playing a key role in the strategy for prospecting and attracting customers.