What is the purpose of a landing page?
Posted: Mon Apr 21, 2025 8:34 am
Since the landing page is designed for a single purpose, this purpose should be clear. Therefore, no elements, such as links or a website menu, should distract from this goal. The landing page must be very user-friendly and intuitive to navigate. "Less is more" is therefore the motto in this case.
The landing page, with its objective, is naturally aimed at a specific audience that should visit the site and, ideally, be converted into leads. Therefore, the landing page should be geared toward this buyer persona and offer south africa phone number data the visitor information in a solution-oriented manner. This potential customer must feel like they've come to the right place and will find a solution to their problem. This is entirely in line with an inbound marketing strategy , because landing pages help attract attention with high-quality content.
What should a landing page look like?
A landing page should appear clear and uncluttered. These elements must be present:
A meaningful heading (H1) that addresses the topic of the landing page
A supporting subheadline
A “hero” image that conveys a feeling for the topic or shows the product
And/or a video
A concise text that briefly explains the advantages (no long, continuous text)
A lead form with a CTA "above the line," meaning it's in the visible area without having to scroll (the lead magnet offered must be interesting for the buyer persona ). The CTA must be eye-catching!
Benefits, testimonials and features can be listed at the bottom of the page.
The landing page, with its objective, is naturally aimed at a specific audience that should visit the site and, ideally, be converted into leads. Therefore, the landing page should be geared toward this buyer persona and offer south africa phone number data the visitor information in a solution-oriented manner. This potential customer must feel like they've come to the right place and will find a solution to their problem. This is entirely in line with an inbound marketing strategy , because landing pages help attract attention with high-quality content.
What should a landing page look like?
A landing page should appear clear and uncluttered. These elements must be present:
A meaningful heading (H1) that addresses the topic of the landing page
A supporting subheadline
A “hero” image that conveys a feeling for the topic or shows the product
And/or a video
A concise text that briefly explains the advantages (no long, continuous text)
A lead form with a CTA "above the line," meaning it's in the visible area without having to scroll (the lead magnet offered must be interesting for the buyer persona ). The CTA must be eye-catching!
Benefits, testimonials and features can be listed at the bottom of the page.