PPC measures:
Posted: Mon Apr 21, 2025 8:11 am
You can see from our example that PPC (pay-per-click) measures work very well. The attractive thing about PPC measures is that we can quickly determine whether a channel is generating a positive contribution margin for us or not.
Of course, every website operator should admit to a certain "learning or optimization phase," but this is relatively manageable. Once enough data is available, it is relatively quick to decide which campaigns (or keywords) should continue or turkey phone number data increase their budget, and which should be shut down.
Potential PPC channels include Google Adwords (or Google Shopping), Bing Ads, and Facebook Ads.
Retargeting as an extension of PPC measures
At this point, possible retargeting measures should also be mentioned. Google Adwords and Facebook Ads, in particular, offer an attractive way to generate buyers who have already expressed interest.
What does that mean?
These users have already visited our website once. Since their visit, they have been assigned a cookie that clearly identifies them as interested in our services. Whenever such a user visits Facebook or a website financed through Google Adsense, they will again see our targeted advertising featuring the products they were interested in in our online shop.
You are certainly familiar with the typical case where a husband is looking for a birthday present for his wife at a jewelry store, and then the next time his wife accesses her computer, she "strangely" sees a bunch of earrings on Facebook. This measure is not always beneficial for the customer, but it is undoubtedly beneficial for the online shop operator.
Of course, every website operator should admit to a certain "learning or optimization phase," but this is relatively manageable. Once enough data is available, it is relatively quick to decide which campaigns (or keywords) should continue or turkey phone number data increase their budget, and which should be shut down.
Potential PPC channels include Google Adwords (or Google Shopping), Bing Ads, and Facebook Ads.
Retargeting as an extension of PPC measures
At this point, possible retargeting measures should also be mentioned. Google Adwords and Facebook Ads, in particular, offer an attractive way to generate buyers who have already expressed interest.
What does that mean?
These users have already visited our website once. Since their visit, they have been assigned a cookie that clearly identifies them as interested in our services. Whenever such a user visits Facebook or a website financed through Google Adsense, they will again see our targeted advertising featuring the products they were interested in in our online shop.
You are certainly familiar with the typical case where a husband is looking for a birthday present for his wife at a jewelry store, and then the next time his wife accesses her computer, she "strangely" sees a bunch of earrings on Facebook. This measure is not always beneficial for the customer, but it is undoubtedly beneficial for the online shop operator.