The campaign transformed 242 million
Posted: Mon Apr 21, 2025 7:08 am
PepsiCo's #FutbolNow Blippar campaign launched in the UK ahead of the 2014 summer football season and received 2.4 million interactions from around 1.2 million consumers over the seven-month campaign last year. PepsiCo Ultra, PepsiCo and Diet Pepsi cans and bottles into exciting digital experiences that users could unlock simply by scanning the packaging using their smartphones and tablets. It shifted the focus from mass media (TV ads, print) to starting the story with the medium with the highest reach - the product packaging. It was a fundamental shift, empowering the brand with packaging and mobile as the primary medium.
Martell AR Immersive Tour
When users open the mini program and point it at the bottle or bolivia phone number lead packaging, they will see a Western navigation epic depicted with colorful Chinese elements, showing how traditional Chinese artistic elements collide with Western modern style to create new sparks of inspiration, and experience the famous scene of Martell crossing the ocean to China in the 17th century, digitally restored by AR.
Martell AR Immersive Tour
When users open the mini program and point it at the bottle or bolivia phone number lead packaging, they will see a Western navigation epic depicted with colorful Chinese elements, showing how traditional Chinese artistic elements collide with Western modern style to create new sparks of inspiration, and experience the famous scene of Martell crossing the ocean to China in the 17th century, digitally restored by AR.