4 Online Marketing Myths You Probably Believe
Posted: Mon Apr 21, 2025 7:06 am
4 Online Marketing Myths You Probably BelieveWith the constant pressure to stay on top of trends in online marketing, it is easy to misunderstand research findings and unsubstantiated data can easily be cited and disseminated.
We look at some common misconceptions or misperceptions about online marketing to help clear them up.
What you might think: Facebook is dead and buried for teenagers
What you might find: Your tweets reach a lot of people
What you might find: Mobile ads perform worse than online ads
What you might think: It's not a good idea to post the same content repeatedly on a social network.
What you might think: Facebook is dead and buried for teenagers
The reality: Facebook usage among teens has declined, but it remains the most popular social network
According to a global survey involving 170,000 people conducted by GlobalWebIndex, 56% of teenagers aged 16 to 19 interviewed said they used costa rica mobile database Facebook in the third quarter of 2013, compared to 76% who said they joined the network in the first quarter of 2013. This is a significant reduction.
It’s also important to note that some of the steepest declines in Facebook usage have been recorded among teens in Mexico (35%) and Brazil (20%). However, this decline doesn’t mean that the network is “dead and buried.”
GlobalWabIndex’s research found that, with a usage rate of 56%, Facebook remains the most popular social platform among teenagers worldwide. And what would be the second most popular social platform among them? The Facebook mobile app, which has a usage rate of 43%. The third position is occupied by the YouTube mobile app, with 39% usage, and the fourth by the YouTube website, with 35%.
Twitter ranked fifth in usage, with 30%. Despite its broad reach, both Snapchat (19%) and Instagram (10%) have relatively low usage levels. As a result, Facebook is lagging in terms of usage among teens, but there is still no rival capable of surpassing it.
We look at some common misconceptions or misperceptions about online marketing to help clear them up.
What you might think: Facebook is dead and buried for teenagers
What you might find: Your tweets reach a lot of people
What you might find: Mobile ads perform worse than online ads
What you might think: It's not a good idea to post the same content repeatedly on a social network.
What you might think: Facebook is dead and buried for teenagers
The reality: Facebook usage among teens has declined, but it remains the most popular social network
According to a global survey involving 170,000 people conducted by GlobalWebIndex, 56% of teenagers aged 16 to 19 interviewed said they used costa rica mobile database Facebook in the third quarter of 2013, compared to 76% who said they joined the network in the first quarter of 2013. This is a significant reduction.
It’s also important to note that some of the steepest declines in Facebook usage have been recorded among teens in Mexico (35%) and Brazil (20%). However, this decline doesn’t mean that the network is “dead and buried.”
GlobalWabIndex’s research found that, with a usage rate of 56%, Facebook remains the most popular social platform among teenagers worldwide. And what would be the second most popular social platform among them? The Facebook mobile app, which has a usage rate of 43%. The third position is occupied by the YouTube mobile app, with 39% usage, and the fourth by the YouTube website, with 35%.
Twitter ranked fifth in usage, with 30%. Despite its broad reach, both Snapchat (19%) and Instagram (10%) have relatively low usage levels. As a result, Facebook is lagging in terms of usage among teens, but there is still no rival capable of surpassing it.