Creating Synergy in Digital Marketing

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When we talk about the process of creating synergy in digital marketing , many people fail to have a broader perception of its implications.

This lack of knowledge often means that this important variable of any digital marketing plan is relegated to the background, thus wasting many resources and failing to achieve the results that would be possible.

Coordination between actions aimed at creating synergy in digital marketing , in addition to being a smart measure in strategic terms, also brings great savings. According to Wikipedia's definition, synergy means:

The active and retroactive venezuela mobile database effect of the coordinated work or effort of several subsystems in the accomplishment of a complex task or function. – Wikipedia

Establishing synergy in digital marketing
According to the definition, when there is an association of several digital marketing strategies that contribute to a coordinated action, that is, when the sum of the actions is greater than the actions considered individually, we have synergy in digital marketing.

By organizing these actions so that one complements the other, we have a result where the total value of all actions is greater than the value of the set of these actions, if they acted individually without a common objective.

Many companies launch into digital marketing in a completely unstructured way, without prior planning and coordination of actions.

The result is that the intended objectives are not achieved and, even worse, advertising costs grow out of control and the results simply do not appear.

Marketing actions enhancing others
Let's look at an example of this problem. New entrepreneurs in the digital world often venture into the area of ​​sponsored links, such as Google Ads, for example, without the proper technical preparation of the landing pages for these ads.

As the page is often not optimized for that ad, the Ad Quality Score, one of Google's main indicators for this type of advertising, is at an extremely low level, thus harming the positioning of the piece and also increasing its placement cost.

In this specific case, we would create synergy in digital marketing if SEO work had been carried out – Search Engine Optimization – together with the application of techniques aimed at optimizing the page for that specific ad.

In this case, we would have a much better result, both in terms of the positioning of the link on Google's answer pages and in relation to the placement price.

This is just one of many examples we could give. Whether in search marketing or in the case of social media marketing, planning and coordinating actions is essential to achieving synergy in marketing actions that can bring us so many benefits.