Social networks are a driving force for sales growth
Posted: Mon Apr 21, 2025 4:38 am
Marketing today is more participatory and social. If there is one digital marketing medium that should not be ignored in 2022, it is social networks.
As social media grows in popularity, role, and importance— the number austria phone number lead of social media users passed the 4.5 billion threshold in October 2021 , according to the October 2021 Digital Global Statistics report —networking has become a priority. Digital actions focused on social media ped the list of digital marketing actions for B2B companies in 2021. Among the company executives we interviewed, the answers given were the same: social networking was prioritized in 2022, followed by SEO, and finally email marketing.
There’s no doubt that 2022 will be the year of “social” and here are some trends you’ll need to rely on to effectively drive your social media strategy:
Dedicate budget to the networks that will generate the most ROI
Instagram and Twitter are not new to the social space, but many marketers are finding that the ROI on these networks is increasing.
Specifically, the HubSpot blog found that 70% of marketers plan to invest more budget on Twitter in 2022, and 63% plan to invest more on Instagram.
Therefore, we recommend that you observe the platforms that interest you most to determine where to invest to get a better ROI.
As social media grows in popularity, role, and importance— the number austria phone number lead of social media users passed the 4.5 billion threshold in October 2021 , according to the October 2021 Digital Global Statistics report —networking has become a priority. Digital actions focused on social media ped the list of digital marketing actions for B2B companies in 2021. Among the company executives we interviewed, the answers given were the same: social networking was prioritized in 2022, followed by SEO, and finally email marketing.
There’s no doubt that 2022 will be the year of “social” and here are some trends you’ll need to rely on to effectively drive your social media strategy:
Dedicate budget to the networks that will generate the most ROI
Instagram and Twitter are not new to the social space, but many marketers are finding that the ROI on these networks is increasing.
Specifically, the HubSpot blog found that 70% of marketers plan to invest more budget on Twitter in 2022, and 63% plan to invest more on Instagram.
Therefore, we recommend that you observe the platforms that interest you most to determine where to invest to get a better ROI.