Content Hubs – Creating thematic centers
Posted: Sun Apr 20, 2025 8:24 am
Content hubs are essentially collections of content centered around a specific topic. By bringing together thematically related content in one place, visitors can find detailed and comprehensive information. This can be done using various formats and types of content, including blog posts, videos, infographics, e-books, and more.
These hubs not only serve to provide users with relevant information, but also signal to Google and other search engines that the company is an authority on the subject matter. Essentially, content hubs are a kind of knowledge center built around a specific topic or issue. Content is organized in a logical and user-friendly manner, making it easier for users to find and kuwait phone number data understand the information they need.
EEAT – Experience, Expertise, Authoritativeness, Trustworthiness
The concept of EEAT (Experience, Expertise, Authority, Trustworthiness) is an important aspect of building a successful content strategy. Google uses this concept to evaluate the quality of web pages.
Experience indicates that content was created with a certain level of experience.
Expertise refers to the knowledge and skills a company or individual has in a particular field.
Authoritativeness refers to how recognized and respected a company or person is in their field.
Trustworthiness indicates how reliable and honest a company or person is.
By providing high-quality content that demonstrates experience, expertise, authority and trustworthiness and is organized in clear and easily accessible content hubs, FMCG companies can increase their visibility in search engines.
Best Practice: Practical Examples
Companies that use SEO effectively can significantly increase their visibility and traffic. Here are three examples of major brands that are successfully using SEO.
Pampers (Unilever)
Pampers, a Procter & Gamble brand, is an excellent example of a company doing SEO right. The website pampers.de offers extensive information and resources for its target audience, which primarily consists of women and families. This is reflected in its SEO statistics.
Pattex (Henkel)
Pattex, a Henkel brand, is aimed at DIY enthusiasts and offers a wide range of products for improving and repairing living spaces. The website pattex.de offers not only information about the various products but also inspiring and helpful guides. The visibility index of pattex.de is continuously increasing.
These hubs not only serve to provide users with relevant information, but also signal to Google and other search engines that the company is an authority on the subject matter. Essentially, content hubs are a kind of knowledge center built around a specific topic or issue. Content is organized in a logical and user-friendly manner, making it easier for users to find and kuwait phone number data understand the information they need.
EEAT – Experience, Expertise, Authoritativeness, Trustworthiness
The concept of EEAT (Experience, Expertise, Authority, Trustworthiness) is an important aspect of building a successful content strategy. Google uses this concept to evaluate the quality of web pages.
Experience indicates that content was created with a certain level of experience.
Expertise refers to the knowledge and skills a company or individual has in a particular field.
Authoritativeness refers to how recognized and respected a company or person is in their field.
Trustworthiness indicates how reliable and honest a company or person is.
By providing high-quality content that demonstrates experience, expertise, authority and trustworthiness and is organized in clear and easily accessible content hubs, FMCG companies can increase their visibility in search engines.
Best Practice: Practical Examples
Companies that use SEO effectively can significantly increase their visibility and traffic. Here are three examples of major brands that are successfully using SEO.
Pampers (Unilever)
Pampers, a Procter & Gamble brand, is an excellent example of a company doing SEO right. The website pampers.de offers extensive information and resources for its target audience, which primarily consists of women and families. This is reflected in its SEO statistics.
Pattex (Henkel)
Pattex, a Henkel brand, is aimed at DIY enthusiasts and offers a wide range of products for improving and repairing living spaces. The website pattex.de offers not only information about the various products but also inspiring and helpful guides. The visibility index of pattex.de is continuously increasing.