How to make an elevator pitch for your digital project
Posted: Sat Apr 19, 2025 10:40 am
On the occasion of our Masterclass tomorrow, Digital Black Market: Underground Advice for Your Digital Project , we've decided to give a helping hand to all those who are going to present their digital project with our post today.
These brave souls will have to deliver an Elevator Pitch to pique the interest of our expert entrepreneurs and get them advice on how to carry out their project. We also hope to get attendees so excited they want to join us on our professional adventure. But how do we present our project in just 3 minutes and captivate our audience?
An Elevator Pitch is a clear, persuasive, engaging, and concise mini-speech that perfectly summarizes the project or idea we want to present. Below are some steps that will serve as a guide to preparing yours:
1. Identify your objective.
The first thing you need to be clear about is who your pitch is aimed at . Addressing an investor is not the same as addressing a potential partner or a professor. Find the right tone and have several versions ready so you can adapt to each situation. As with argentina mobile database advertising, keep your different audiences in mind and focus on the part of the proposal you think your interlocutor will be most interested in .
When considering the structure of your pitch, make sure it goes through these phases : attention, interest, conviction, desire, and close.
2. Explain what you do
First, explain exactly what your digital project is, what needs it solves, and how it will help people . It's always good to back up what you say with some statistics to give it more value. But above all, whatever you say, say it with enthusiasm . Mirror neurons will kick in, getting your interlocutor excited too, thus increasing the likelihood that they'll remember that moment and, therefore, you and your idea. Above all, make the peak of enthusiasm appear in the part of the pitch you want them to remember best .
3. Communicate your value proposition.
After explaining what you do, you must specify why you do it better than others, or at least in an original and different way that can end up making a difference in the sector. Differentiating yourself from the competition and surprising others is very important so that your interlocutor doesn't see you as just another person and pays special attention to you. Make them perceive you as a pioneer, a diamond in the rough, and they'll believe in you.
4. Editing and synthesis.
Once you've captured the previous points,Read your pitch out loud . You've probably gone a bit overboard with the timing, so now's the time to summarize and get rid of (no matter how much it hurts) all the unnecessary stuff. One way to make a selection is to eliminate everything that won't create a wow effect on your interlocutor . Make sure you're being assertive with your speech, and that way you'll get rid of some words like "I think," "I'm trying," or "I'd like to think that."
5. Practice.
What you say is just as important as how you say it. And not just with your face but also with your whole body. That's why it's important to practice. This will give you confidence and make you more relaxed when presenting your project, making you exude security and confidence, values that will be directly associated with your project . Practice will also ensure you don't forget any important points. Have a mental outline of 4 easy-to-remember points so you can develop them later and make sure you don't forget any.
Practice will also help you modulate your tone of voice and speed of speech . Practice first with a stopwatch, then in front of a mirror, and then with a group of trusted people, until you have everything ready for our Masterclass.
And finally, don't forget to bring something you can give them to remember you by. Whether it's a business card, a pen, a USB flash drive... preferably something useful so they don't throw it away right away and want to keep it to generate brand impact daily.
These brave souls will have to deliver an Elevator Pitch to pique the interest of our expert entrepreneurs and get them advice on how to carry out their project. We also hope to get attendees so excited they want to join us on our professional adventure. But how do we present our project in just 3 minutes and captivate our audience?
An Elevator Pitch is a clear, persuasive, engaging, and concise mini-speech that perfectly summarizes the project or idea we want to present. Below are some steps that will serve as a guide to preparing yours:
1. Identify your objective.
The first thing you need to be clear about is who your pitch is aimed at . Addressing an investor is not the same as addressing a potential partner or a professor. Find the right tone and have several versions ready so you can adapt to each situation. As with argentina mobile database advertising, keep your different audiences in mind and focus on the part of the proposal you think your interlocutor will be most interested in .
When considering the structure of your pitch, make sure it goes through these phases : attention, interest, conviction, desire, and close.
2. Explain what you do
First, explain exactly what your digital project is, what needs it solves, and how it will help people . It's always good to back up what you say with some statistics to give it more value. But above all, whatever you say, say it with enthusiasm . Mirror neurons will kick in, getting your interlocutor excited too, thus increasing the likelihood that they'll remember that moment and, therefore, you and your idea. Above all, make the peak of enthusiasm appear in the part of the pitch you want them to remember best .
3. Communicate your value proposition.
After explaining what you do, you must specify why you do it better than others, or at least in an original and different way that can end up making a difference in the sector. Differentiating yourself from the competition and surprising others is very important so that your interlocutor doesn't see you as just another person and pays special attention to you. Make them perceive you as a pioneer, a diamond in the rough, and they'll believe in you.
4. Editing and synthesis.
Once you've captured the previous points,Read your pitch out loud . You've probably gone a bit overboard with the timing, so now's the time to summarize and get rid of (no matter how much it hurts) all the unnecessary stuff. One way to make a selection is to eliminate everything that won't create a wow effect on your interlocutor . Make sure you're being assertive with your speech, and that way you'll get rid of some words like "I think," "I'm trying," or "I'd like to think that."
5. Practice.
What you say is just as important as how you say it. And not just with your face but also with your whole body. That's why it's important to practice. This will give you confidence and make you more relaxed when presenting your project, making you exude security and confidence, values that will be directly associated with your project . Practice will also ensure you don't forget any important points. Have a mental outline of 4 easy-to-remember points so you can develop them later and make sure you don't forget any.
Practice will also help you modulate your tone of voice and speed of speech . Practice first with a stopwatch, then in front of a mirror, and then with a group of trusted people, until you have everything ready for our Masterclass.
And finally, don't forget to bring something you can give them to remember you by. Whether it's a business card, a pen, a USB flash drive... preferably something useful so they don't throw it away right away and want to keep it to generate brand impact daily.