What is augmented reality and how do Mexican companies increase sales?
Posted: Sat Apr 19, 2025 7:07 am
Incorporating the latest technological advances into our daily lives has been a task for humanity for decades, even before the invention of the telephone. Now, we have reached a point of development where it is possible to combine reality with the latest technology, and this brings us to the main topic: augmented reality and its usefulness for businesses in Mexico.
Augmented reality is basically the combination of virtual objects with real-life scenarios. How does this help businesses? It gives them the opportunity to demonstrate their products and services without the need for a real-life visit.
It's not a concept that should be confused with virtual reality, but... How do they differ?
The difference between Virtual Reality and Augmented Reality
They are closely related concepts, but have different uses and characteristics.
Virtual reality is a fictional jamaica mobile database environment created with technology to provide a realistic experience of the objects and situations presented in the simulation. Augmented reality , on the other hand, is the fusion of the real world with the virtual world for purposes useful in everyday life.
Essentially, the difference lies in the interaction these technologies have with the user and the uses each can have.
Virtual reality has yet to make a significant impact on online commerce , but augmented reality has made a huge leap in this area, and companies in Mexico and around the world are making the most of it.
The following are the main uses that organizations give to augmented reality.
Experiential marketing
This is one of the most interactive uses that companies use to attract the attention of their consumers.
The most popular alternative offered by this technology is interactive posters. These are ads that contain hidden codes. When a person uses the ad's app to view it through their camera, the screen will display a related animation or video.
Interaction with the product
Augmented reality took its first steps in marketing through this app. Ikea, an American retailer similar to Walmart, uses this technology through its mobile app to sell furniture and other home accessories. Several companies in Mexico already implement this app to promote their products.
It is a use that allows the user to see the products inside their home before purchasing them.
Interaction with customers
One of the newest augmented reality applications in Mexico. Used to promote clothing, makeup, and even cosmetic treatments.
An example: In recent months, the app from the makeup retailer Sephora has increased its sales thanks to this technology. Users can access the app and, using the front camera, "try on" different cosmetic products such as blush, mascara, and lipstick.
Augmented reality is basically the combination of virtual objects with real-life scenarios. How does this help businesses? It gives them the opportunity to demonstrate their products and services without the need for a real-life visit.
It's not a concept that should be confused with virtual reality, but... How do they differ?
The difference between Virtual Reality and Augmented Reality
They are closely related concepts, but have different uses and characteristics.
Virtual reality is a fictional jamaica mobile database environment created with technology to provide a realistic experience of the objects and situations presented in the simulation. Augmented reality , on the other hand, is the fusion of the real world with the virtual world for purposes useful in everyday life.
Essentially, the difference lies in the interaction these technologies have with the user and the uses each can have.
Virtual reality has yet to make a significant impact on online commerce , but augmented reality has made a huge leap in this area, and companies in Mexico and around the world are making the most of it.
The following are the main uses that organizations give to augmented reality.
Experiential marketing
This is one of the most interactive uses that companies use to attract the attention of their consumers.
The most popular alternative offered by this technology is interactive posters. These are ads that contain hidden codes. When a person uses the ad's app to view it through their camera, the screen will display a related animation or video.
Interaction with the product
Augmented reality took its first steps in marketing through this app. Ikea, an American retailer similar to Walmart, uses this technology through its mobile app to sell furniture and other home accessories. Several companies in Mexico already implement this app to promote their products.
It is a use that allows the user to see the products inside their home before purchasing them.
Interaction with customers
One of the newest augmented reality applications in Mexico. Used to promote clothing, makeup, and even cosmetic treatments.
An example: In recent months, the app from the makeup retailer Sephora has increased its sales thanks to this technology. Users can access the app and, using the front camera, "try on" different cosmetic products such as blush, mascara, and lipstick.