The different types of advertising on Instagram
Posted: Sat Apr 19, 2025 4:05 am
Image advertisements
Image ads allow businesses to use a single image to promote their brand, products, and services.
instagram image ad for thursdays leather boots shown in feed
Source: Instagram ( @thursdays )
This Instagram ad format is particularly suitable for campaigns with compelling visual content that can be summed up in a single image. This can be a photograph, graphic design, or a striking illustration.
It's also possible to add text. However, Instagram recommends not overlaying south africa phone number data too much text on the image for best results.
Instagram video ads are a great way to showcase your product or service in an engaging and engaging way. You can use video ads to explain how a product works, showcase its features, or simply tell your brand's story.
In-feed video ads can be up to one minute long (maximum), but shorter videos are best for best results. For our technical guidelines for video ads, check out our article on Instagram video ad guidelines .
Instagram video ads by "the_oodie" oversized hoodie brand
Source: Instagram ( @the_oodie )
Advertisements Story
Story ads on Instagram are full-screen image or video ads that appear between users' Stories.
With over 500 million users viewing one or more Stories every day, it's safe to say that Stories are a vital part of Instagram. Story ads generally generate more engagement: when displayed in full-screen mode, they literally immerse the user in the action, much more so than an ad on the feed.
The Story ads that work best on Instagram are those that look like regular Stories and don't have the obvious advertising aspect. To create these ads, brands have access to all the organic features of Instagram Stories, such as filters, text, GIFs, and interactive stickers .
Image ads allow businesses to use a single image to promote their brand, products, and services.
instagram image ad for thursdays leather boots shown in feed
Source: Instagram ( @thursdays )
This Instagram ad format is particularly suitable for campaigns with compelling visual content that can be summed up in a single image. This can be a photograph, graphic design, or a striking illustration.
It's also possible to add text. However, Instagram recommends not overlaying south africa phone number data too much text on the image for best results.
Instagram video ads are a great way to showcase your product or service in an engaging and engaging way. You can use video ads to explain how a product works, showcase its features, or simply tell your brand's story.
In-feed video ads can be up to one minute long (maximum), but shorter videos are best for best results. For our technical guidelines for video ads, check out our article on Instagram video ad guidelines .
Instagram video ads by "the_oodie" oversized hoodie brand
Source: Instagram ( @the_oodie )
Advertisements Story
Story ads on Instagram are full-screen image or video ads that appear between users' Stories.
With over 500 million users viewing one or more Stories every day, it's safe to say that Stories are a vital part of Instagram. Story ads generally generate more engagement: when displayed in full-screen mode, they literally immerse the user in the action, much more so than an ad on the feed.
The Story ads that work best on Instagram are those that look like regular Stories and don't have the obvious advertising aspect. To create these ads, brands have access to all the organic features of Instagram Stories, such as filters, text, GIFs, and interactive stickers .