Use your social media channels
Posted: Sat Apr 19, 2025 3:31 am
Create a powerful hashtag
Hashtags are basically short phrases and keywords used by organizers to create conversation and buzz around the event. It's important to create one or two official hashtags that reflect the brand and clearly speak to the event's purpose. Even use them in your promotional strategies: social media contests, gamification, giveaways, etc. Make the hashtag easily recognizable and shareable, and why not? Even make it a trending topic on event days!
It's unthinkable today not to have official brand platforms, and if the event already has its own identity, of course, not to have specific networks for it: Facebook, Instagram, YouTube, LinkedIn, etc.
Content must be intelligently colombia mobile database scheduled (and in advance) and take advantage of key announcement moments such as press releases, etc.
If you have the budget, of course, always run paid ads to better reach your target audience.
Capture your followers' attention and retain it with creative means! Oh! And since we're talking about virtual events, don't forget to mention the live stream you might be hosting through one of these channels.
Paid Search – SEM
Take advantage of Google's benefits, and if you have a large budget and want to reach your audience more quickly and effectively to get registrations and attendees, don't hesitate to develop good keywords and select relevant potential customer data: location, interests, demographics, etc. This will give you more visibility and awareness of your potential customer!
Don't underestimate sending SMS
Text messages work more effectively than emails (this doesn't mean you have to choose one or the other; sending emails is essential). If you have a database with the numbers of your generated quality leads, don't skip this step and run SMS campaigns. Don't forget that we spend most of our time looking at our phones, and this is a concise way (with good keywords) to reach our audience.
By following these steps, you're sure to design a successful promotional strategy!
Have you ever promoted a virtual event? Share your experience with us!
Author: Alfonso Cabello, professor of online digital events at IM Digital Business School.
Hashtags are basically short phrases and keywords used by organizers to create conversation and buzz around the event. It's important to create one or two official hashtags that reflect the brand and clearly speak to the event's purpose. Even use them in your promotional strategies: social media contests, gamification, giveaways, etc. Make the hashtag easily recognizable and shareable, and why not? Even make it a trending topic on event days!
It's unthinkable today not to have official brand platforms, and if the event already has its own identity, of course, not to have specific networks for it: Facebook, Instagram, YouTube, LinkedIn, etc.
Content must be intelligently colombia mobile database scheduled (and in advance) and take advantage of key announcement moments such as press releases, etc.
If you have the budget, of course, always run paid ads to better reach your target audience.
Capture your followers' attention and retain it with creative means! Oh! And since we're talking about virtual events, don't forget to mention the live stream you might be hosting through one of these channels.
Paid Search – SEM
Take advantage of Google's benefits, and if you have a large budget and want to reach your audience more quickly and effectively to get registrations and attendees, don't hesitate to develop good keywords and select relevant potential customer data: location, interests, demographics, etc. This will give you more visibility and awareness of your potential customer!
Don't underestimate sending SMS
Text messages work more effectively than emails (this doesn't mean you have to choose one or the other; sending emails is essential). If you have a database with the numbers of your generated quality leads, don't skip this step and run SMS campaigns. Don't forget that we spend most of our time looking at our phones, and this is a concise way (with good keywords) to reach our audience.
By following these steps, you're sure to design a successful promotional strategy!
Have you ever promoted a virtual event? Share your experience with us!
Author: Alfonso Cabello, professor of online digital events at IM Digital Business School.