What should you follow?
Posted: Sat Apr 19, 2025 3:27 am
You've gotten used to combing through the major channels—print and digital publications, social media platforms, telecom outlets, online forums, and review sites. Great, but... what exactly are you looking for?
Mentions of brands, products or services
Direct mentions/identifications of your brand or products are the most obvious norway phone number data and important elements to monitor. Are people talking about you? What are they saying? Are they mentioning you? The same goes for your competitors: observe the types of conversations that develop around brands similar to yours.
The main keywords
Monitor posts and content that include your brand name (as well as variations or misspellings!) without it being tagged. Harry Styles' team should keep an eye on "Harry Stiles," for example.
Don't forget to look into hashtags and other marketing slogans.
Tweet about Harry "Stiles" performance at Coachella
Source: Twitter
Speeches by leaders
Business leaders or people in contact with the public may find themselves the center of attention at any time… so you need to be ready to react at any time.
Example: The founder of Oh She Glows sparked a furore by posting an Instagram Story expressing sympathy for a protest led by white supremacists . While this is an extreme case, social media managers have a vested interest in monitoring what their superiors are saying online and how people are responding. While you can never turn back time or erase the mistakes made online, staying on top of what's happening can help you put out the fire before it gets any bigger.
Partnerships with influencers and creators
As in the previous case, if your brand collaborates with creators (in any way), you should keep an eye on them. By partnering with someone, you support what they do and say, both online and offline. Therefore, you need to make sure that creators represent your brand in a positive way. Some celebrities have lost their contracts after a media controversy (many brands, for example, reconsidered their contract with Travis Scott after the Astroworld tragedy in 2021).
Inbound links
Use your website's analytics tools to track inbound links. They may lead you to a recommendation you didn't know existed on the web.
Experts and Terminology
You know the saying: no man is an island. Well, the same goes for brands. Should we prepare for an industry crisis? Could we capitalize on a new trending topic?
Conversations taking place in your industry can also impact your business, whether positive or negative. So stay up-to-date on what's happening in the broader conversation.
For example, in 2022, dietitians used TikTok to ask people not to diet . If you work in the industry and don't keep up with the terminology, you risk posting content that will be, at best, irrelevant and, at worst, directly damaging to your brand.
Mentions of brands, products or services
Direct mentions/identifications of your brand or products are the most obvious norway phone number data and important elements to monitor. Are people talking about you? What are they saying? Are they mentioning you? The same goes for your competitors: observe the types of conversations that develop around brands similar to yours.
The main keywords
Monitor posts and content that include your brand name (as well as variations or misspellings!) without it being tagged. Harry Styles' team should keep an eye on "Harry Stiles," for example.
Don't forget to look into hashtags and other marketing slogans.
Tweet about Harry "Stiles" performance at Coachella
Source: Twitter
Speeches by leaders
Business leaders or people in contact with the public may find themselves the center of attention at any time… so you need to be ready to react at any time.
Example: The founder of Oh She Glows sparked a furore by posting an Instagram Story expressing sympathy for a protest led by white supremacists . While this is an extreme case, social media managers have a vested interest in monitoring what their superiors are saying online and how people are responding. While you can never turn back time or erase the mistakes made online, staying on top of what's happening can help you put out the fire before it gets any bigger.
Partnerships with influencers and creators
As in the previous case, if your brand collaborates with creators (in any way), you should keep an eye on them. By partnering with someone, you support what they do and say, both online and offline. Therefore, you need to make sure that creators represent your brand in a positive way. Some celebrities have lost their contracts after a media controversy (many brands, for example, reconsidered their contract with Travis Scott after the Astroworld tragedy in 2021).
Inbound links
Use your website's analytics tools to track inbound links. They may lead you to a recommendation you didn't know existed on the web.
Experts and Terminology
You know the saying: no man is an island. Well, the same goes for brands. Should we prepare for an industry crisis? Could we capitalize on a new trending topic?
Conversations taking place in your industry can also impact your business, whether positive or negative. So stay up-to-date on what's happening in the broader conversation.
For example, in 2022, dietitians used TikTok to ask people not to diet . If you work in the industry and don't keep up with the terminology, you risk posting content that will be, at best, irrelevant and, at worst, directly damaging to your brand.