Best practices in employee advocacy
Posted: Thu Apr 17, 2025 10:35 am
Only share content that is likely to generate engagement
Sorry to repeat myself, but this point is very important! If you're struggling to come up with ideas, check out our list of engaging social media content ideas .
Engage your employees
Offer content that helps your employees position themselves as industry experts. And make your entire employee advocacy program enjoyable to follow.
Identify the things that motivate your team and implement them. Prizes? Contests? Random gift cards, jordan phone number data just to thank them for their participation? After all, your employees allow you to gain excellent organic visibility without spending a cent. The least you can do is offer them a coffee card from time to time.
Develop an exceptional company culture
Engaging in employee advocacy —whether it's about your job or the company in general—stems from a natural desire to communicate about your work and share your pride in working there. So, give them good reasons to be proud.
Measure the results
Your advocacy program should align with your organization's core business objectives and specify the metrics to track. The worksheet provided above allows you to measure the success of this program. Don't forget to measure its shortcomings as well. This will provide valuable insights that will help you improve and sustain it.
Perhaps you'll use an evaluation grid linked to your goals? Decide on the frequency of the measurements. Will they be weekly, quarterly, or annually?
Be sure to define your benchmarks and identify trends and variations based on them.
Employee Advocacy FAQs
Can you give an example of employee advocacy?
Employee advocacy occurs when someone in an organization shares content related to your organization, whether online or offline—for example, a social media post about your brand from someone who works with you.
To be more specific, this person might have shared their favorite products from your new dog poncho line on Instagram! Maybe it's a new job posting for a barista position? Or maybe they're livestreaming the awards ceremony your organization is hosting?
Basically, every time your employee posts positive content about your company or their experience working there, that's employee advocacy in action.
Why do we need employee advocacy?
Employee advocacy generates a positive impact on sales by increasing brand awareness and favorable perceptions ( brand sentiment ). It also improves recruitment, stability, and employee engagement. Employee advocacy can also facilitate crisis management and public relations issues.
Sorry to repeat myself, but this point is very important! If you're struggling to come up with ideas, check out our list of engaging social media content ideas .
Engage your employees
Offer content that helps your employees position themselves as industry experts. And make your entire employee advocacy program enjoyable to follow.
Identify the things that motivate your team and implement them. Prizes? Contests? Random gift cards, jordan phone number data just to thank them for their participation? After all, your employees allow you to gain excellent organic visibility without spending a cent. The least you can do is offer them a coffee card from time to time.
Develop an exceptional company culture
Engaging in employee advocacy —whether it's about your job or the company in general—stems from a natural desire to communicate about your work and share your pride in working there. So, give them good reasons to be proud.
Measure the results
Your advocacy program should align with your organization's core business objectives and specify the metrics to track. The worksheet provided above allows you to measure the success of this program. Don't forget to measure its shortcomings as well. This will provide valuable insights that will help you improve and sustain it.
Perhaps you'll use an evaluation grid linked to your goals? Decide on the frequency of the measurements. Will they be weekly, quarterly, or annually?
Be sure to define your benchmarks and identify trends and variations based on them.
Employee Advocacy FAQs
Can you give an example of employee advocacy?
Employee advocacy occurs when someone in an organization shares content related to your organization, whether online or offline—for example, a social media post about your brand from someone who works with you.
To be more specific, this person might have shared their favorite products from your new dog poncho line on Instagram! Maybe it's a new job posting for a barista position? Or maybe they're livestreaming the awards ceremony your organization is hosting?
Basically, every time your employee posts positive content about your company or their experience working there, that's employee advocacy in action.
Why do we need employee advocacy?
Employee advocacy generates a positive impact on sales by increasing brand awareness and favorable perceptions ( brand sentiment ). It also improves recruitment, stability, and employee engagement. Employee advocacy can also facilitate crisis management and public relations issues.