Finding hashtags that are relevant to your brand, industry, and audience requires some research. Here are some tips to help you get started.
1. Keep an eye on the activities of influencers and your competitors
Start by conducting a competitive analysis on social media . Gather information on your competitors and relevant influencers in your niche.
Take note of their most frequent hashtags and the number of hashtags they use in each france phone number data post. This will help you understand how your competitors interact with their target audience (which is also yours!) and identify the keywords they tend to use.
2. Identify trending hashtags
On RiteTag , you can enter your post's caption in the text bar and upload the image you plan to post.
RiteTag then offers suggestions for trending hashtags tailored to your content. You'll see hashtags that will get your post noticed immediately, as well as hashtags that will keep it visible over time.
Click Get Report to access a detailed analysis of the proposed hashtags.
Trending hashtags suggested by RiteTag for a travel post
Source :RiteTag
3. Use a social listening tool
Not sure what the best hashtags are for each platform? A social listening tool like Hootsuite can help you with your research.
It will also inform you of trending topics in your industry. You can use these popular topics to search for related hashtags across the various platforms you're active on.
4. Find similar hashtags
If you already have a pretty clear idea of which hashtags work well for your brand, consider using related hashtags. Often more specific than the popular hashtags you already use, they can help you reach a more targeted audience.
Start typing your hashtag into the platform's search bar and look at the suggestions. These terms related to your search are all possible options for new hashtags.
list of results for the word painting on Instagram
5. Analyze high-performing hashtags in past posts
Keep track of the hashtags you've used in the past. Identify the most popular posts and analyze the hashtags used.
If you notice that some of your most popular posts contain identical hashtags, consider incorporating them into your future posts.
6. Use a hashtag generator
With all this research, finding the right hashtags for each post is tiring.
Luckily, you can use the free tool shared in this article (scroll to the top of the page!) or the hashtag generator built into the Hootsuite platform.
When you create a post in Composer, Hootsuite's AI technology can suggest multiple hashtags based on your draft. The tool analyzes your caption and uploaded images to magically suggest the most relevant hashtags.
To use Hootsuite's hashtag generator, follow these steps:
Go to Compose and start typing your text. Add the caption and, if desired, an image.
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