What you need to do to optimize your business profile on Google
Posted: Sun Apr 06, 2025 7:15 am
Optimize your Google Business Profile – it’s a unique way to help your business appear in local searches.
Creating a Google Business Profile is the first step, but there’s more to doing to maximize your visibility on Google Search. Today’s consumers live in a world of micro-moments , which are brief moments in time when they suddenly need to know, go, do or buy something. These moments are crucial because consumers react quickly to satisfy their immediate needs. Nearly a third of all mobile searches are location-based, meaning people are looking for information about places near them.
Optimizing your Google Business Profile is key fusion data to gaining a greater share of these mobile searches . Ensuring the right information, adding relevant photos and actively managing reviews can significantly increase your business’s visibility and appeal during the times when consumers are most active.
Why optimize your Google Business Profile?
With over 52 percent of all internet traffic coming from smartphones, it’s crucial that your business appears consistently on every device.
Google Business Profile is a free tool that allows small business owners to promote their business information on Google Search and Google Maps .
Through your Google Business Profile, you can post your business hours, updates, photos, and videos so that consumers can quickly recognize, like, and trust your brand at the right micro-moment.
Creating a Google Business Profile is the first step, but there’s more to doing to maximize your visibility on Google Search. Today’s consumers live in a world of micro-moments , which are brief moments in time when they suddenly need to know, go, do or buy something. These moments are crucial because consumers react quickly to satisfy their immediate needs. Nearly a third of all mobile searches are location-based, meaning people are looking for information about places near them.
Optimizing your Google Business Profile is key fusion data to gaining a greater share of these mobile searches . Ensuring the right information, adding relevant photos and actively managing reviews can significantly increase your business’s visibility and appeal during the times when consumers are most active.
Why optimize your Google Business Profile?
With over 52 percent of all internet traffic coming from smartphones, it’s crucial that your business appears consistently on every device.
Google Business Profile is a free tool that allows small business owners to promote their business information on Google Search and Google Maps .
Through your Google Business Profile, you can post your business hours, updates, photos, and videos so that consumers can quickly recognize, like, and trust your brand at the right micro-moment.