Increase your visibility as a company on Google
Posted: Sun Apr 06, 2025 6:57 am
It's every local business owner's dream - potential new customers eagerly type a search term into Google and - ping - the business appears at the top of the results page!
In order to maximize local discoverability and thus attract numerous customers to the store, there are a few things to consider.
Below you will find valuable tips to help your company appear in the rankings among the top players in local businesses.
How local (Google) search works
Laptop Google Search
A local search describes all search queries that target businesses, places, car owner data events , etc. in the immediate vicinity .
A distinction is made between two different types of search queries:
Explicit search queries:
the desired location is searched directly (e.g.: M-Preis Innsbruck Altstadt)
Implicit search queries:
the search term is searched without further details (e.g.: grocery store)
Even with an implied search query without any specific location information, Google recognizes the intent behind the query (users naturally usually want to visit grocery stores nearby) and suggests results in the immediate vicinity accordingly .
Which results appear at the top of Google depends on various factors .
This is where so-called Local SEO (SEO = Search Engine Optimization) comes into play to improve your own performance in the rankings for the best places .
In order to maximize local discoverability and thus attract numerous customers to the store, there are a few things to consider.
Below you will find valuable tips to help your company appear in the rankings among the top players in local businesses.
How local (Google) search works
Laptop Google Search
A local search describes all search queries that target businesses, places, car owner data events , etc. in the immediate vicinity .
A distinction is made between two different types of search queries:
Explicit search queries:
the desired location is searched directly (e.g.: M-Preis Innsbruck Altstadt)
Implicit search queries:
the search term is searched without further details (e.g.: grocery store)
Even with an implied search query without any specific location information, Google recognizes the intent behind the query (users naturally usually want to visit grocery stores nearby) and suggests results in the immediate vicinity accordingly .
Which results appear at the top of Google depends on various factors .
This is where so-called Local SEO (SEO = Search Engine Optimization) comes into play to improve your own performance in the rankings for the best places .