How to generate leads through video marketing
Posted: Sun Apr 06, 2025 6:09 am
Unless you've been living under a rock, you'll know that video has been a great tool for sales professionals for a few years now. In fact, it accounts for three-quarters of all internet traffic , and that number is projected to continue growing over the next few years.
For businesses, there are several ways they can band data benefit from using video in their marketing. Videos not only put brands in front of audiences, but they also help them tell a story.
But if you're still not entirely convinced, here's some data that might change your mind:
Video traffic increased from 64% to 80% of all internet traffic from 2014 to 2019.
A study by Forbes magazine showed that 90% of digital sales professionals are already using video as part of their strategy.
When videos are included on a landing page, users stay engaged with the content for longer.
On average, users spend 88% more time on a website that contains video.
59% of marketers agree that it's the type of marketing content with the best ROI .
Teams that use video in their sales process win more meetings when they include this type of content.
For businesses, there are several ways they can band data benefit from using video in their marketing. Videos not only put brands in front of audiences, but they also help them tell a story.
But if you're still not entirely convinced, here's some data that might change your mind:
Video traffic increased from 64% to 80% of all internet traffic from 2014 to 2019.
A study by Forbes magazine showed that 90% of digital sales professionals are already using video as part of their strategy.
When videos are included on a landing page, users stay engaged with the content for longer.
On average, users spend 88% more time on a website that contains video.
59% of marketers agree that it's the type of marketing content with the best ROI .
Teams that use video in their sales process win more meetings when they include this type of content.