Using Generative Artificial Intelligence for Advanced SEO

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Generative artificial intelligence (AI) has the potential to revolutionize SEO, especially for large websites that face complex technical challenges. With AI’s exceptional ability to analyze data and predict trends, SEO can be transformed from a reactive to a proactive approach. Generative AI can help with content creation by identifying key topics and optimizing content for search engines. It can also automate repetitive tasks such as reviewing and updating site structure, tracking key metrics, and identifying technical errors. In this way, generative AI brings a more efficient and sophisticated approach to SEO that can lead to better results and a competitive advantage in an ever-evolving digital landscape.

Improving information architecture
An internal linking structure optimized for the physician data customer journey and search behavior captures traffic in the upper and middle search funnel, and improves the user experience, driving engagement and conversions.

Generative AI can help organize inventory, content, and demand data and create an optimal internal linking structure.

Structuring inventory for SEO-friendly taxonomy.

Using generative AI, you can explore current content on the web, whether it's product listings in an online store or an entire collection of articles from a web publisher.
Create a clear and detailed organizational structure that reflects the content of the site.
This structure should cover the different intentions and needs of users throughout the entire purchasing process.