Trust in brands with purpose
Posted: Sat Apr 05, 2025 9:59 am
Trust in regenerative brands is growing steadily. Colombian consumers have a deep social and sustainability awareness, so their purchasing decisions are based on goods and services that have a purpose or commitment to a social cause.
In a hypersaturated environment, fraught with whatsapp number list and uncertainty, cultural sensitivity is the perfect setting for digital brands to gradually gain trust over a prolonged period of value awareness.
Global strategic consulting firm McKinsey & Company claims that Generation Z is entering the consumer market and, according to Colombian consumer trends, will account for 30% of global spending, with a particular preference for digital brands.
In a hypersaturated environment, fraught with whatsapp number list and uncertainty, cultural sensitivity is the perfect setting for digital brands to gradually gain trust over a prolonged period of value awareness.
Global strategic consulting firm McKinsey & Company claims that Generation Z is entering the consumer market and, according to Colombian consumer trends, will account for 30% of global spending, with a particular preference for digital brands.