Google SBU: What awaits us in 2024

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AI is taking the world by storm. AI likely already has some degree of influence in every aspect of your work and personal life.

SEO is no exception to this rule, in fact, we can expect AI to completely disrupt and change the game.

And like Microsoft, which quickly added AI capabilities to its Bing search engine, Google is also jumping overseas chinese worldwide database on the bandwagon with its Google Search Generative Experience (SGE).

But what can we expect from SGE this year, and how far is it from a full release? Or are the rumors true that Google is shutting down SGE?

In this post, we will try to answer all these questions, and we will also share insights from several marketers on how they think the SEO landscape will change when Google launches SGE.