One of the first thoughts going through a prospect’s mind when they pick up the phone and hear a salesperson on the other side, is: “How long is this going to take?” or “How can I get rid of this person as quickly as possible?
Help your sales team by teaching them how to deliver messages that will move them up the value ladder.
Teach your sales team to find out as much as they possibly can about the company or individual they’re going to cold call in advance.
This gives them the advantage of being able to talk to the client about their business and their needs.
Understanding the client’s key challenges, pains, and obstacles will help your team to formulate a message that has true value.
During sales meetings, most sales managers ask, What was your biggest success this week?
I also encourage you to ask your sales team this question: What was your biggest failure this week?
Then, creatively brainstorm how to turn the failure into gambling data india success. Come up with creative solutions. That’s how they learn to make better sales calls.
A Key Component of an Excellent Sales Kit
New technology is opening a multitude of creative avenues that can spark immediate interest with your prospects – webinars, text messaging, and personalized gifts.
However, a well-directed, thoroughly researched cold call with valuable content will always be a key component of an excellent sales kit and help your sales team to become an indispensable part of your prospect’s business.
Sales Growth Question: How are you helping your team to broaden their vision and look at alternative ways to communicate a value message to your clients and prospects?
Sales Growth Lesson: Explore how to turn failures into successes through creative brainstorming.On a Wednesday morning my executive team at Sales Gravy gathered in our conference room in front of a big wall-mounted flat-screen TV. We were there for a video call and online demo of a SaaS platform.
After the basic introductions and pleasantries, Derrick, the account executive, asked if we had any questions before he began the demo. I chimed in with the one question we had not yet asked: