That means each word or pause that takes up just one of those seconds carries a very large price tag; which means, you need to detail out exactly what it is you want to say so you optimize each and every word.
There are so many benefits to going with a script to start (I say ‘to start’ because eventually you’ll just know it):
1. Don’t have to think about what you have to say. How much of a relief is that?
2. Knowing your delivery and content is powerful helps eliminate fear.
3. The more you do it, the better you get at it.
Rule #3: Treat Your Cold Call Like A Genie
My father-in-law is notorious for asking, “What’s your contingency plan?” Most of the time my answer consists of three words.
“Uh-Uh-Uh.”
Let’s face it. Even though you put together a killer script, and you ask for the result you want, you won’t always get it.
So what do you do when that happens? What I’ve gambling data brazil seen involves the words, “scramble around in a panic!”
So Rule #3 is to identify and know what you will ask for if your prospect doesn’t agree to wish #1.
I ALWAYS know the top 3 results I want from every call, and I rank them in order of preference. My main pitch is of course geared around my primary objective.
If they say no to that, I quickly jump to my #2 wish, and if that also gets denied, then I jump to my #3 wish.
Make sure that your ‘third wish’ is something that will give you the opportunity to keep in touch with the client.
Try and stay from something they would say “no” to.
For example, my last ditch wish was, “Mr. Client, thank you. Is it OK if I keep in touch periodically to inform you of developments that I think will benefit you?”