Decide whether you want to use a multilingual or multi-regional SEO approach (or both)
Multilingual SEO has the advantage of being much simpler and more straightforward.
You don't need to heavily localize content or accommodate large differences in cultural norms, regional standards, and expectations.
All you have to do is translate from English into the target language. Boom. Done.
Of course, writing unique content as part of a multi-regional SEO strategy also has some advantages, women database for example:
You can target location-specific keywords and use local SEO strategies to create impactful content that converts highly with the target audience in that region.
Regionally preferred search engines (e.g. Yandex, Baidu, Naver) can be targeted.
Local events, special dates and holidays can be targeted.
The extent to which you want to localize content depends on a number of different factors.
resources
One is your translation and content creation resources: the skills of a competent translator might differ from those of a competent content creator .
Being able to convey your message in another language isn't always the same as creating entirely new content from scratch. It's easier to start with a direct translation and gauge the response.
Multiregional vs Multilingual
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