Use the focus keyword naturally throughout the body of the text

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Headings and subheadings : Use the focus keyword in at least one of your headings or subheadings. This helps search engines understand the main topic of your content.
Introduction and Conclusion : When writing a blog post, include the focus keyword in the introduction and conclusion of your content to reinforce its relevance. For example, start your introduction with " Finding the best SEO tools for your small business can be challenging... " and conclude with " By using SEO tools for your small business website, you can improve your SEO performance... "
Body of content : Try to use it in the first 100 words and then sparingly throughout the rest of the text.
URL Slug : Include the focus keyword in your page's URL slug. For example, " www.yourwebsite female database .com/seo-tools-small-business ."
Image alt text and captions : Use the focus keyword in the alt text and captions of images that relate to the content.
Internal and external links : Use the focus keyword as anchor text for internal links to other relevant pages on your website and for external links to authoritative sources.
3. Information-related keywords
Informational keywords are used by people looking for information or answers to specific questions.

These keywords often begin with words like " how ," " what ," " why ," or " best ."