The internet is full of tutorials, and you’ve probably seen some of them. But now it’s time to use this strategy to your company’s content.
Want a tip? Use your products or services for tutorials. This way, in addition to your content being frequent, you promote your products indirectly and organically.
One example is to imagine that you own a tire factory and are overseas data out of ideas for content. One option is to invest in tutorials on how used tires can be used as decoration, whether as a pouf or as a huge plant pot.
This way you feed social media and also promote the product, in this case your tires.
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3) Share your customer feedback
If you've ever heard a customer speak highly of your product or service, then we have some good news for you: you can use this to your company's advantage.
Now you might be wondering how your customers’ feedback can be useful, but we’ll help you answer that question.
Collecting these testimonials can be an alternative to innovate content, improve image and even help your company become a reference in the subject through success stories.
There are two ways to ask for feedback:
The simplest: ask the customer to report their shopping experience.
More elaborate: Create a satisfaction survey, either through a form or an email to find out if the customer was happy with the product or service provided.
With these reports in hand, it's time to take action: ask for permission to share your customer's feedback and share it on social media. This way, anyone who visits your company's profiles will feel more secure when purchasing a product or hiring a service.
Blog Content Creation Ideas
Customer and partner feedback is very important for your brand
4) Produce videos
It's almost automatic to think of text and images when talking about content marketing , but this strategy doesn't have to be limited to that. And that's where video production comes in, even if it's short.
The idea of producing a video can be scary, but it is important to remember that the main idea is not to create a commercial or a feature-length film, but rather to create a short but high-quality video .
A video about the production process of your product, or even a TimeLapse about the day-to-day running of your company can be a great start. One of the advantages of this format is its dynamism, which attracts the attention of the public.
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Invest in quality videos
5) Publicize the events
Has your company ever attended an event, course or conference in the industry? If so, we have a simple tip that is worth its weight in gold: promote them!
And how do you do this? You can take a photo of the event, or of your collaborators at the event, and use it for social media content.
Have you been invited to speak? Great! Post the event and, in addition to inviting more people, you can also publicize your company's name.
Publishing these events gives the company more credibility and authority, because the customer understands that employees are committed to becoming increasingly specialized in the segment.
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