Email Address Database: Breaking a Taboo

[armdrejoan]

Raise your hand if you've ever heard phrases like "Purchased spam database email lists don't work," "email marketing is dead," or "I'd rather invest a few euros in social media advertising than use email as a tool"?

If you have heard certain statements and ended up on this page, keep reading, because you might be surprised. Did you know, for example, that by contacting the right database of email addresses, even a direct email marketing campaign on a categorical list of “Italian Companies by turnover” or geolocalized like “Companies in Brescia” can obtain excellent economic and image returns for your company?

Buying Email Lists as a Business Accelerator
Premise to make in case of doubts. It is logical that a list built in-house over the years will probably achieve better results in terms of openings and clicks (but not necessarily a return on investment ), but it is equally true that even a single valid email address, if it is treated consistently with privacy regulations and guaranteed by a reliable supplier , can be the right recipient of the message that makes your business take off.

Many marketers, having a budget available, might choose to use it in campaigns on social media or on Google Ads , but these – alone – do not necessarily lead to the desired results. Especially in this period, where the auctions for the right keywords are increasingly on the rise, emails are an evergreen. Everyone reads them, everyone spends many hours on platforms like Outlook or Gmail, which accompany the working days of all of us. For this reason, email lists cannot be left behind in these strategies.