Top Black Hat SEO Techniques
Posted: Thu Mar 27, 2025 10:03 am
As we can see, Black Hat SEO is not just one practice, there are several that have the same objective: to rank first on search platforms.
So, we have separated the most used ones so that you are aware of them and do not do them!
Keyword Stuffing
This is a classic! Here’s how it works: you include the keyword as many times as possible to increase keyword density and show relevance on search engines.
This is because, in the past, the higher the keyword density, the better the page ranking. But since Google is no fool, in the mid-2000s, it has been decreasing the relevance of keyword density and even penalizing its excessive use.
Therefore, it is recommended to produce texts naturally, keeping whatsapp data the page's keyword density at 2% or less, and also prioritizing the use of synonyms.
Unrelated Keyword
Have you ever seen when you search for a word, click on an ad relevant to you and are directed to another page that has nothing to do with it? Well, that's an unrelated keyword.
It works like this: there are keywords that are highly relevant (like celebrity names, for example), and they rank better, so you just use these terms, and linking them to a final page is not consistent with the term, understand?
In other words, you deceive the user! And identifying this is very simple, as you don't need to read much of the content to see that the words are simply inserted into the text without any meaning.
Hidden Content
Another Black Hat SEO technique is to hide content by making it the same color as the page background or reducing the font size to 0. This is a way to insert more keywords, relevant terms and links, only thinking about search engines, without showing any content to the user.
Duplicate Content
Copying content is not cool, especially on the internet. And, this is a Black Hat SEO technique, but there is much debate about whether there is really a penalty for this, but the fact is that, when there is similar content online, Google prioritizes only one to display to the user and it is usually the one that was published first.
In other words, don't copy anything, you'll end up in trouble. After all, the more original your page is, the more search engines like it and understand it as relevant content. So, you don't have to 'fight' for positioning.
Paid links
Of all the techniques, this is the most difficult to identify. This is because a paid link involves you paying a portal, website or page to place your link in their content.
And this can be done both online and in person, so it is difficult to identify. So, to stop this practice, Google also analyzes the relevance that exists between websites. For example: it is not natural for an e-commerce site selling vegan products to generate a link to a butcher's website, right?
So, we have separated the most used ones so that you are aware of them and do not do them!
Keyword Stuffing
This is a classic! Here’s how it works: you include the keyword as many times as possible to increase keyword density and show relevance on search engines.
This is because, in the past, the higher the keyword density, the better the page ranking. But since Google is no fool, in the mid-2000s, it has been decreasing the relevance of keyword density and even penalizing its excessive use.
Therefore, it is recommended to produce texts naturally, keeping whatsapp data the page's keyword density at 2% or less, and also prioritizing the use of synonyms.
Unrelated Keyword
Have you ever seen when you search for a word, click on an ad relevant to you and are directed to another page that has nothing to do with it? Well, that's an unrelated keyword.
It works like this: there are keywords that are highly relevant (like celebrity names, for example), and they rank better, so you just use these terms, and linking them to a final page is not consistent with the term, understand?
In other words, you deceive the user! And identifying this is very simple, as you don't need to read much of the content to see that the words are simply inserted into the text without any meaning.
Hidden Content
Another Black Hat SEO technique is to hide content by making it the same color as the page background or reducing the font size to 0. This is a way to insert more keywords, relevant terms and links, only thinking about search engines, without showing any content to the user.
Duplicate Content
Copying content is not cool, especially on the internet. And, this is a Black Hat SEO technique, but there is much debate about whether there is really a penalty for this, but the fact is that, when there is similar content online, Google prioritizes only one to display to the user and it is usually the one that was published first.
In other words, don't copy anything, you'll end up in trouble. After all, the more original your page is, the more search engines like it and understand it as relevant content. So, you don't have to 'fight' for positioning.
Paid links
Of all the techniques, this is the most difficult to identify. This is because a paid link involves you paying a portal, website or page to place your link in their content.
And this can be done both online and in person, so it is difficult to identify. So, to stop this practice, Google also analyzes the relevance that exists between websites. For example: it is not natural for an e-commerce site selling vegan products to generate a link to a butcher's website, right?