rom how you present your email marketing giveaways.
Posted: Sat Dec 07, 2024 10:37 am
Create an optional opt-in for your newsletter that appears once they’ve entered their data for the prize draw.
Is there an advantage to doing things this way? After all, you’re running the sweepstakes to generate more leads. And, yes, you'll generate fewer leads if you make the opt-in optional. However, you'll probably generate higher-quality leads.
What’s more, if this is the first time that people are coming into contact with you, you’ll have the “halo effect” of making a good impression.
You are actually giving something away for free. At your company, there truly is a free lunch.
You’re taking the old marketing adage to heart that “You’ve got to give something to get something.” This will make a good first impression on potential customers, whether they subscribe for your newsletter or not.
Why did the GDPR make it harder to do tie-ins, list of norway cell phone numbers giveaways and freebies?
In the past, a lot of companies misused “freebies,” contests, tie-ins and, above all, the data they received through these.
Maybe you’ve had the experience yourself of signing up to receive something you thought was free and then receiving unexpected promotional email. It’s not fun, right?
The GDPR addresses the clear lack of transparency around consent to receive promotional emails. This lack of clarity led to a lot of frustrated consumers.
So, now, thanks to the GDPR, there’s transparency for consumers residing in the European Union. Consumers will, in theory, always know what they are consenting to. And if they are paying with data, then a service or product cannot be called “free.”
Even though it’s more work for marketers, in the end, we’ll be more upfront about our plans for using private data. Which will, in turn, lead to happier consumers.
Wrap up
Strike the words “freebie” and “free” f
Be very clear about what you are offering “in exchange for” a newsletter subscription. Your subscribers will be happier when they know exactly what they are getting themselves into.
So, now you know what's needed for GDPR compliant giveaways, how about trying Brevo's marketing software for building email signup forms? Good news - this feature is included in our free plan. All you need to do is open your Brevo account.
Is there an advantage to doing things this way? After all, you’re running the sweepstakes to generate more leads. And, yes, you'll generate fewer leads if you make the opt-in optional. However, you'll probably generate higher-quality leads.
What’s more, if this is the first time that people are coming into contact with you, you’ll have the “halo effect” of making a good impression.
You are actually giving something away for free. At your company, there truly is a free lunch.
You’re taking the old marketing adage to heart that “You’ve got to give something to get something.” This will make a good first impression on potential customers, whether they subscribe for your newsletter or not.
Why did the GDPR make it harder to do tie-ins, list of norway cell phone numbers giveaways and freebies?
In the past, a lot of companies misused “freebies,” contests, tie-ins and, above all, the data they received through these.
Maybe you’ve had the experience yourself of signing up to receive something you thought was free and then receiving unexpected promotional email. It’s not fun, right?
The GDPR addresses the clear lack of transparency around consent to receive promotional emails. This lack of clarity led to a lot of frustrated consumers.
So, now, thanks to the GDPR, there’s transparency for consumers residing in the European Union. Consumers will, in theory, always know what they are consenting to. And if they are paying with data, then a service or product cannot be called “free.”
Even though it’s more work for marketers, in the end, we’ll be more upfront about our plans for using private data. Which will, in turn, lead to happier consumers.
Wrap up
Strike the words “freebie” and “free” f
Be very clear about what you are offering “in exchange for” a newsletter subscription. Your subscribers will be happier when they know exactly what they are getting themselves into.
So, now you know what's needed for GDPR compliant giveaways, how about trying Brevo's marketing software for building email signup forms? Good news - this feature is included in our free plan. All you need to do is open your Brevo account.