Most SaaS companies, however, treat pricing as an afterthought, setting and forgetting it rather than treating SaaS flexible pricing strategies as ongoing processes that are central to their success.
Having a fixed monthly price that does not particularly reflect the true value of the product or the customers’ willingness to pay is, unfortunately, a common behavior.
Research has found that companies only spend 6 hours on pricing when realistically, they should be re-evaluating their strategy every 3 months.
You need to be willing to commit the necessary albania telemarketing resources toward research in pricing strategy, so it aligns with your company goals, competitors, and the broader economy and marketplace.
And with 98% of SaaS companies showing positive results following core changes in their pricing policy, there's little reason not to give it the attention it deserves. Dive into our guide to SaaS pricing to learn why monetization flexibility is worth having and how it can help with your SaaS retention.
What Are Pricing and Pricing Strategies?
To state the obvious, pricing refers to how much you charge customers for your products or services. To stay competitive, sellers need to consider building a flexible pricing policy.
Selecting the right pricing strategy for your business requires an in-depth understanding and constant reassessment of your product’s value, the market in which you operate, and your customer segment.
Additionally, when speaking of pricing, we need to differentiate between models and strategies. To successfully price their products, small businesses and enterprise companies should create a solid mix of SaaS pricing strategies and models.
