Its structure is:
Attention: The goal of the first part of the post (the first line) is to grab attention, to create a hook that creates an impact on the audience.
Interest: Transform attention into interest, so that the reader continues to want to continue reading the post.
Desire: You must connect with something they desire. Show a path
Action: Use a call to action (CTA) that indicates the next step you want them to take, whether it's connecting with you, commenting, talking privately, etc.
PAS Formula
A more specific formula that works best in a niche, you have to know your audience.
Problem: What pain point does your niche audience have?
Agitation: Give that problem one more pain point, so that it hurts and you want to solve it.
Solution: Your turn to show how you can solve that problem, or how you have done it before
Writing techniques:
Aside from structures, there are several writing techniques recommended by copywriters that work bc data brazil for LinkedIn. Let's look at the most useful ones:
Get straight to the point from the first line.
Example:
Before: "In my personal opinion, I think the most important thing to be successful on LinkedIn is to create high-quality content."
After: "Creating high-quality content is necessary to be successful on LinkedIn.
Simplify the language
Example:
Before: "Implementing advanced digital marketing strategies can result in a substantial increase in your KPIs."
After: "Using digital marketing strategies improves your results."
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